Monday 7th February 2011
Our Biggest Promotion Yet, Handing Retailers Up To A Massive 4% Cash Back On Deals
This year the wholesale group marks thirty-five years in business and is making its customers the top priority in the celebrations with the biggest promotion event ever staged by the group.
The birthday promotion titled, ‘Team 35 Drive’ is themed along the lines of a Formula One race, which is built on a winning team partnership between Bestway and Batleys and its customers. The promotion has a range of top selling product lines specially selected to appeal to retailers and their customers. The first promotion period will exclusively feature own label products including Best-in, wines, spirits and beers followed by the major brands over the following seven months of the promotional run. All the top suppliers in the UK are included in the taking part.
The Team 35 Drive lines will be offered at special low discounts and in addition, every pound spent on any of the promotional offers will generate an extra minimum 2% rebate and then even more of a special deal is on offer when customers buy one of each of the promotional products, their rebate is increased to record breaking 3% and up to 4% depending on what is purchased.
Younus Sheikh, managing director of the Bestway Wholesale Group said in launching the Team 35 Drive promotion, “After thirty five years in business, Bestway certainly has something to celebrate and the only reason we are in business, all these years later, is all due to our customers so it is only right that we are able to give something special back to them with this high value promotion. The more customers spend, the bigger the rebate will be and that must make for happy customers. Bestway and Batleys has a widely held reputation for delivering the very best of prices to all our different customers and this promotion is a prime example of why we stand proudly behind our strategy of helping to build business for the independents by giving them some serious cash back amounts.”
The support for the Team 35 Drive promotion includes point of sale (POS) materials including shelf edge talkers, posters and leaflets. A fully dedicated website www.35-drive.com has been developed to run alongside the promotion which will include the ability for retailers to download full POS materials to their own printer as well as provide full information on all the promotional products. There will also be special on line competitions for customers to enter with some top prizes to won.
Team 35 Drive will run from March until October across all Bestway and Batleys branches in England, Scotland and Wales.