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Category advice
Market Insight
Category advice2023
Confectionery is the 4th largest category within your store.
(The Retail Data Partnership 2021)
Sugar singles are the fastest growing format up 18% YoY followed by sugar sharing bags which are up 14% YoY – critical to the category and driving a large proportion of growth.
(Circana (previously know as IRI, YTD data to 17.06.23))
Chocolate bags and block sharing is worth £270m and growing +10%.
(NielsenIQ Data to w/e 20th May 23)
17% of total chocolate single sales go through the duos/kingsize format, highlighting the importance of this larger hunger line in the symbols and indies channel.
(Circana (previously know as IRI, S&I Channel, Value sales, MAT data to 17.06.23))
5 out of the top 10 nation's favorite brands, sit in confectionery.
(yougov.co.uk/ratings/consumer/popularity/brands/all – Q2 2022)
30% of all confectionery sales go through PMP in the convenience channel – this rises to 43% for sharing bags and 65% for blocks.
PMP out performs non-PMP with PMP growing at +28% value YoY vs 11% for non-PMP.
(IRI Conv exc maj m, 12we 21st May 22 vs 20th May 23)
Market Insight
Category advice2023
Confectionery is the most impulsive category in your shop
It's almost 4 times higher than the no.2 category.*
(*Source: Lumina Intelligence, Symbols & Independents, 52we 25.06.23 – Products bought on Impulse by confectionery shoppers)
The confectionery category is growing at +17.2% YTD
Source – YTD Nielsen Scan track, p6,w4 2023
43% of confectionery sales are bought on impulse.*
Duos are driving the growth into singles and are incremental so stock up on best selling lines.
Ensure you have a good range of price marked packs.
It builds trust with the consumer.
NPD brings excitement and new shoppers into the category, and it is important to drive confectionery with eye-catching displays.
The main fixture is vital selling space with 61% of singles and 56% of blocks bought from the main fixture.
(Source: Lumina Intelligence – YTD Data, w.e 13/11/22 & w.e 14/11/22, 24we 11/12/22)
Information correct at time of print.
Must Stock Lines
Category advice2023
These are the ‘Must Stock’ lines which shoppers expect to see in a convenience store. By stocking these lines, you will be meeting your customers’ needs and therefore they will visit your store again.
We suggest you stock the following range:
