Wednesday 28th July 2010
Cider Festival Frenzy
Bestway Wholesale is staging a Cider Festival in all its Bestway and Batleys branches until 19th August.
In helping its independent retail customers to maximise on the current sales success of Cider across the country, Bestway has brought together all its stocked brands and are promoting them heavily to the independents to maximise the opportunities of the hot summer.
There are some exceptional offers available with most of the big brands involved and these are supported by the Bestway own label range including the Country Choice own label which has a multi buy deal which allows for one free case.
Roopinder Toor, the Bestway senior negotiator for beers, wines and spirits said, “This is a great example of our getting behind a strong product line and maximising the opportunities for the independent to make some very good margins with all the big brands and our own label offerings too. Cider represents 20 percent of total beer, cider and alcopop category sales so we are encouraging all our customers to give cider 20 percent of the display space. At the same time this is a good opportunity to review how to merchandise this category.
“It is important for all retailers to appreciate that 90 percent of all sales are intended for consumption on the day of purchase, so finding enough space in the chiller cabinets is essential, otherwise sales will be missed."
“We are also recommending to customers that they stage their own cider festival in store and take advantage of the offers available.”