Monday 20th July 2009
Bestway launches 'Crunch Buster' promotion with "immediate 500% sales uplift"
Extension of its £1 consumer price point product range with top brands as a first.
Bestway and Batleys have launched one of the most ambitious money saving promotions ever. The Bestway Group's highly successful non food £line range of over a 1000 products has been extended to bring in major household brands from the Health and Beauty, Paper, Laundry, Household, crisps and Snacks, Confectionary and Chilled categories.
The Bestway buyers have persuaded many top brands like Colgate toothpaste, Dettol, Harpic, Airwick and Mr Sheen to produce products to sell at £1 to the consumer.
Kaiser Yousaf, buying director for the Bestway Group said in announcing the Crunch Buster deals, "The early results have been astonishing. The Colgate 100ml toothpaste, already a best seller, has seen an uplift of sales over 500 percent in one week alone. The criteria is simple, we are providing the independents with great value household names and delivering highly attractive retail margins which allow them to sell to the consumer at £1. We know at the moment that we need to help our customers to help their customers to get through these difficult times and with the partnership that we have with most of our suppliers, Bestway is in a great position to get great cost saving results for everyone involved."
All the Crunch Buster promotions are running now in all Bestway and Batley 52 depots across England, Scotland and Wales as an extra promotion in tandem with the programme of 3 weekly promotions, as an additional benefit to our customers, and is a further example of the Bestway strategy of helping the independents to build their business.