Monday 25th March 2013
Bestway Launches ‘Butcher’s Farm’ For Convenience Stores
The Bestway Group has launched an exclusive range of quality meats for the convenience market promising 25 per cent POR.
‘Butcher’s Farm’ has been designed to extend the success of the Group’s butchery offer in catering to independent retailers. Exclusively packed for Batleys and Bestway customers, it features 12 competitively priced lines across the best-selling products in the category:
- Beef Meat Balls (12x25g)
- Chicken Fillets 285g
- Beef Mince 500g
- Diced Chicken 280g
- Diced Beef 400g
- Pork Belly Slices 400g
- Beef Rump Steak 320g
- Pork Stir Fry 400g
- Chicken Drumsticks x4 450g
- Pork Loin Steaks 400g
- Chicken Thighs x4 450g
- Lamb Loin Chops x2 320g
David Gilroy, Operations Director for Bestway Wholesale, says: “Our butchery sales are in strong growth across the Group but with most of our meat sales being to caterers. We wanted to design a range specifically for our retail customers to help them keep pace with the changing face of convenience and build their business. Butcher’s Farm is exactly that.”
Jon Howes, Butchery Development Manager, adds: “We’re confident that Butcher’s Farm will be a big success. We’ve been careful to select the right quality and to ensure the appropriate value proposition for the sector. And all our meat is fully traceable and has proper provenance.”
Butcher’s Farm is available now in all Batleys and selected Bestway branches, along with retail POS kits to better highlight the offer in-store. For more details visit www.bestway.co.uk/butchersfarm or contact info@butchersfarm.co.uk