Tuesday 19th March 2013
Wendy Morrell Scoops Bread & Milk Retailer Of The Year, Merchandising Award
Wendy picked up the top prize for Bread & Milk Retailer of the Year along with the prestigious Merchandising Award at the ceremony last Thursday.
Many of you will recognise Wendy from her starring role in our latest video available online: http://www.best-one.co.uk/retailer.php She embodies the progressive spirit and willingness to adapt to evolving shopper needs that is vital to future success. It’s been a pleasure to work hand-in-hand with Wendy to build her business.
Space is at a premium at Wendy’s store, halfway between Dumbarton and Helensburgh in Argyll, but she has made the best use of that space with what the Scottish Grocer describes as ‘a very intelligent approach to selling staple items’. Milk is visible as soon as you enter the store and clever use of single facings ensures the bread range is wide. There are very effective systems in place for staff to regularly check displays and maintain availability of bread and milk throughout the day.
On the merchandising front, Wendy has capitalised on Best-one’s training and space management tools to gain maximum profitability from the space available. Our pricing and promotions, designed to cater for the changing ways in which shoppers are using local convenience stores, stand out clearly to grab the attention of shoppers and boost basket spend and turnover.
At Best-one, we are working closely with all our retailers to ensure they have the right mix so that every square foot works as hard as it can for them. This includes revaluating traditional assumptions around space and categories, to develop revised store layouts based on shopping missions and featuring distinct food-for-now, take-home and emergency top-up areas to realise huge potential in chilled and fresh.
We’re delighted that Wendy is testament to the benefits of our approach and know you’ll join us in extending our sincere congratulations.