Thursday 10th September 2009
Best-one grown by 20% and looks to double sales in two years
"Best-one has shown stronger growth than any other symbol group."
"Since the group’s inception, seven years ago, it has grown in excess of 20 percent year on year and is aiming to break through the £150,000,000 sales barrier this year and doubling current sales within two years."
James Hall, controller of the Best-one symbol group speaking at a management conference to the Bestway Group said, “Best-one has shown stronger growth than any other symbol group. Since the group’s inception, seven years ago, it has grown in excess of 20 percent year on year and is aiming to break through the £150,000,000 sales barrier this year and doubling current sales within two years.
“The symbol group sector has seen sales growth overall of 7 percent to £10.4bn and now accounts for 36 percent of sales in the convenience market – interestingly enough from just 29 percent of stores.
“This growth comes on the back of the unveiling of a new state of the art communications system via the new Best-one website. Available to all members of the symbol group as well as to prospective members, the website has been considerably enhanced to also provide a members area which allows orders to be placed on-line coupled with easy payment options. The website also features all the current and themed promotions, complete with the ability to download and print shelf edge labels in store. Also available are national planograms, a full shop fitting and design information service as well as immediate communication to all drop shipment suppliers. Within one week of opening the new website we received 32 new enquires for membership.
“The team that drives Best-one has been increased to contend with the general increase in business. The business development managers (BDEs) are spread across all regions of the country. It is their job to create that special relationship between the retailer members and Best-one operations. In addition the BDEs offer unique support to the members on all aspects of running their business
“The key aim of the direction for Best-one is to increase the number of Best-one fascias to new retailer members who have the best qualities to join and represent what Best-one, as one of the most dynamic symbol groups, has to offer.”