Wednesday 3rd June 2009
Retailers get the full support of Bestway, Batleys and Best-One
The My Shop Your Shop campaign to help promote and highlight the essential role of independent convenience stores, newsagents and rural shops across the country has kicked off this week with a maximum push from the Bestway Group.
Both the cash and carry depots of Batleys and Bestway and the Group’s symbol chain, Best-one, have encouraged all their customers and members to use the week to promote their stores locally and take part in the events of the week, which include the National Cuppa Day on Wednesday June 3rd, when the independents’ customers can call in and have a free cup of tea and biscuits and have a chat at their local store.
McVitie’s, Tetley and Tate and Lyle have all joined together to help support the Cuppa Day event and there are a host of promotional offers from suppliers with money off coupons available for customers to take advantage of. The coupons have been made available in a big advertising and promotional support plan published in all the editions of the Sun newspaper on the 29th May.
James Hall, the controller of over 600 Best-one symbol group stores said, “National Independents’ week always provides our members with a real opportunity to reach out to their customers and proves what value local shops play in our society today. Commercially it provides a great chance to make the most of good promotions and to build customer loyalty for the rest of the year. We have seen a good increase in members taking part this year with retailers from London, Cambridgeshire, Suffolk, Essex, Surrey, Kent, Hampshire, Yorkshire, Leicester and Cornwall all involved.”