The findings from this pioneering initial study clearly evidences that retailers can feel confident that they can stock and sell healthy (low sugar, low calorie) products – AND grow their business by doing so!
The project is a collaboration, working with Impact on Urban Health, Rice Marketing and is supported by the FWD and sits alongside the Government’s current health agenda with the core aim to reduce childhood obesity, through influencing consumer shopping behaviours. Results from the study show that small and simple changes can have a significant impact on health and wellbeing of the nation.