Availability of best selling brands is absolutely critical
1 in 4 adult smokers would leave the store without making a purchase if their preferred brand was unavailable
No. 1 category in sales value
No. 1 footfall driver in the Convenience market
Tobacco category drives 1 in 10 visits to Convenience stores, and it's even higher for Independent stores
Stock high margin, fast growing products, such as e-liquids, and cigarette accessories, such as papers and filters
Independent store tobacco sales are down 10%, Multiple convenience store tobacco sales are up 5%, 75% of independent retailers are premium pricing, which is the significant factor driving the decline
Sell at RRP to maintain your business
E-Cigs: 3 Key Tips
1. Focus on in-store visibility and display
2. Ensure staff are knowledgeable and trained on equipment & liquids
3. Focus on flavour range not a wide range of brands
Top 3 customer service shopper needs:
1. Availability 2. Price 3. Range
Reduced Risk – E-cigarettes and Heat Not Burn Explained
Neilson research now shows there are over 2 million vapours.
(Retail News - 26 Jan 2018)
Disposables: This is where most vapours start – this sector has 3% share of the UK market and continues to decline.
Cartridge Devices (16% of UK Device Market). Once purchased, the shopper will need to buy the specific cartridges for that device. Sales of the device are low, cartridges are a much bigger sales opportunity.
Cartridges: Pre-filled cartridges used in their respective device
Leading brands such as Logic, Blu and Vivid each have their own systems, the challenge is the cartridges are not interchangeable, so a wider range is required.
Bestway range recommendation: Stay with leading brands, range as required – Logic / Blu and New Vivid range all on promotion now!
The UK's No.1 Cartridge Vape*
*Source: Nielsen ScanTrack Jan 2018
Liquid Systems: These account for 82% of sales!
Open systems all use E-liquids – and with such a large share of this growing market we strongly recommend you stock a range of E-liquids that are showing strong growth:
Liquids are excellent sales opportunity as most are universally compatible with the majority of open tank systems
Stock a range of price points to cater for all consumers needs
1. Value £1 PMP – 88Vape
2. Mid Tier £2 - £2.50 – KIK
3. Premium liquids circa £5 – Blu, Vivid & Logic
In addition to Tobacco and Menthol, it is important stock a range of flavours: Blueberry / Raspberry / Tropical
No.1 brand in open system devices in retail*
*Source: Nielsen retail audit UK data January 2018
UK's fastest growing E-liquid – only 50P @ WSP and £1 RRP
Heat Not Burn tobacco products
IQOS is a heat-not-burn system which promises to be 90% less harmful to smokers than cigarettes
PMI have invested $3bn in the system and in its first year of launch in Japan sold 3 million units
Independents have the opportunity to take advantage by listing HEETS
Information correct at time of printing
Must Stock Lines
These are the ‘Must Stock’ lines which shoppers expect to see in a convenience store. By stocking these lines, you will be meeting your customers’ needs and therefore they will visit your store again.
Leading Cigarette Brands by Region
JPS Silver Range
B&H Blue – the UK's fastest growing Ultra Value RMC Brand since TPD2.
(Source: Nielsen Market Track MAT Dec17)
Trusted quality brand at an everyday low price.
No. 1 Sub-Economy brand*
*ITUK Estimates Jan 2018
UK's No. 1 Premium Cigarette Brand.*
*Source: Nielsen February 2018
Market Trends – Why you should sell Value Cigarettes and RYO at RRP!
Price Sector Min RRP & RYO are main areas in growth in 2017
The cheapest RRP and RYO continue to grow as shoppers look for value – These are the brands such as Players, B&&H Blue, Chesterfield & Rothmans.
Capsule & Menthol continue to grow
Symbols & Independents Capsule Vol % Share
Top 6 Crushball SKUs
Fastest Growing Crushball
JPS SIlver Range
is the UK's No.1 Sub Economy Crushball Cigarette
Pall Mall Double Capsule
The UK's first and No.1 double* capsule brand
*ITUK estimates March 2018
Sterling Dual SK
Even more value from Sterling Dual House, the UK's No.1 capsule
Source: Nielsen Market Track MAT Dec 17
Roll Your Own Best Sellers (RYO)
Golden Virginia Yellow
Choose the right leaf at the right price
Great price points
Smooth and quality smoking experience
The UK's No. 1 Economy RYO brand*
*ITUK estimates January 2018
Fastest Growing RYO Brands
Europe's best selling additive free hand rolling tobacco.
Traditional blend of pure premium quality tobacco offering highest RYO POR in Bestway.
Top 5 Cigar Brands
Café Crme Blue
Café Crème Original
New and Fastest Growing SKU
Café Crème Blue
As the UK's best selling cigar brand, Café Crème Blue remains a must stock item for retailers. Since 1 in every 3 cigars sold in the UK is a Café Crème it offers retailers a reliable profit from its regular and loyal customers.
The value for money trend in the UK continues to rise with tobacco customers constantly looking for a more affordable option. Moments is strategically positioned to take advantage of this lucrative market by offering the best value on shelf for both Miniature and Panatella size cigars.
Top 6 Smoking Accessories
Swan Filters Extra Slim 120's
JPS MYO Tubes
Poppell Flint Lighter
Poppell Electric Lighter
Rizla Green Cigarette Papers 50's
Swan Menthol Filters Extra Slim 120's
New and Fast Growing SKUs
Raw Classic KS Papers
Swan KS Tubes
The perfect tool to light any fire or candle with safety. All Cricket lighters have undergone over 60 quality tests.