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Category advice
Market Insight
Maximise Summer Sales – 38% of sauces are sold in the summer season, driven by the BBQ season.
Ensure front of store displays in the summer season
(Source: Nielsen, Impulse Data, 52 w/e July 2017)
Drive Healthy Sauces – Light varieties of Ketchup & Mayo are growing at over 40% YOY
(Source: Nielsen, Impulse Data, 52 w/e July 2017)
Drive shoppers baskets with sauces. A shopper will buy 4 different types of sauces a year, encourage shoppers to buy additional sauces per trip with multibuy promotions
20% of sauces are eaten with bread, egg, chips & frozen fish. Promote together to drive sales
Take regional tastes into account, fundamentally, shoppers look for taste, flexibility & value
Stocking the core range is key as they account for half of the total sales value
Shoppers like trying new flavours so widen the table sauces appeal to shoppers by stocking new flavours
Price mark packs sell 25% more than non-price mark packs so make sure you sell price mark packs in your store
How can you drive sauces?
Right Sauces Range
- List best-sellers and target families & older shoppers
- Drive health and snacking trends
Right Display & Layout
- Make the fixture easy to shop by segmenting sectors and brands
- Drive sales through seasonal displays and linked purchases
Right Promotions
- Leverage promotions to give shoppers solutions
- Drive Top Up via multi-buys and Meal for Tonight through linked deals
Must Stock Lines
These are the ‘Must Stock’ lines which shoppers expect to see in a convenience store. By stocking these lines, you will be meeting your customers’ needs and therefore they will visit your store again.
We suggest you stock the following range:
Planograms
If you have a 1m display, we suggest you stock the following range:
Click shelf to hide/show product list
View Shelf 1 Products
Colman's Tartare Sauce 144g Colman's Horseradish Sauce 136g Best-one English Mustard PM 95p 190g Colman's English Mustard 100g Colman's Squeezy English Mustard 150g
Best-one Mint Sauce PM 75p 185g Colman's Mint Sauce 165g Colman's Cranberry Sauce 165g Colman's Apple Sauce 250ml Lea & Perrins Worcester Sauce PM 150ml
Nandos Peri Peri Medium PM 125ml Nandos Marinade Hot PM 262g Nandos Marinade Medium PM 262g Nandos Garlic Peri Peri 125ml Maggi Hot & Sweet Chilli Sauce 400g
View Shelf 2 Products
Branston Original Sweet Pickle PM 360g Branston Small Chunk PM 360g Sharwoods Mango Chutney PM 227g
Baxters Sliced Beetroot PM 340g Best-one Sliced Beetroot PM 79p 340g Best-one Baby Beetroot PM 79p 340g
Best-one Silverskin Onions PM £1.15 340g Best-one Pickled Onions PM £1.35 340g Heinz Piccalilli 275g
View Shelf 3 Products
Best-one Salad Cream PM 250ml Heinz Salad Cream PM 285g Best-one Mayonnaise PM £1.09 260g
Hellmann's Squeezy Mayonnaise Real 430ml Hellmann's Real Mayonnaise PM 400g
Hellmann's Squeezy Mayonnaise Light 430ml Hellmann's Light Mayonnaise PM 400g
View Shelf 4 Products
Best-one Malt Vinegar PM 42p 284ml Sarsons Malt Vinegar Table 250ml
View Shelf 5 Products
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