Category advice

Table Sauces icon
Table Sauces

Market Insight

Maximise Summer Sales – 38% of sauces are sold in the summer season, driven by the BBQ season.

Ensure front of store displays in the summer season

(Source: Nielsen, Impulse Data, 52 w/e July 2017)

Drive Healthy Sauces – Light varieties of Ketchup & Mayo are growing at over 40% YOY

(Source: Nielsen, Impulse Data, 52 w/e July 2017)

Drive shoppers baskets with sauces. A shopper will buy 4 different types of sauces a year, encourage shoppers to buy additional sauces per trip with multibuy promotions

20% of sauces are eaten with bread, egg, chips & frozen fish. Promote together to drive sales

Take regional tastes into account, fundamentally, shoppers look for taste, flexibility & value

Stocking the core range is key as they account for half of the total sales value

Tomato sauce

Shoppers like trying new flavours so widen the table sauces appeal to shoppers by stocking new flavours

Price mark packs sell 25% more than non-price mark packs so make sure you sell price mark packs in your store

How can you drive sauces?

Sauces

Right Sauces Range

  • List best-sellers and target families & older shoppers
  • Drive health and snacking trends

Right Display & Layout

  • Make the fixture easy to shop by segmenting sectors and brands
  • Drive sales through seasonal displays and linked purchases

Right Promotions

  • Leverage promotions to give shoppers solutions
  • Drive Top Up via multi-buys and Meal for Tonight through linked deals

Shopper in aisle

Table Sauces

Must Stock Lines

These are the ‘Must Stock’ lines which shoppers expect to see in a convenience store. By stocking these lines, you will be meeting your customers’ needs and therefore they will visit your store again.

We suggest you stock the following range:

Must stock linesMust stock linesMust stock lines
Must stock linesMust stock linesMust stock linesMust stock lines
Table Sauces

Planograms

If you have a 1m display, we suggest you stock the following range:

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1mx5 Table Sauces planogram Shelf 1
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1mx5 Table Sauces planogram Shelf 5
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