Category advice

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Market Insight

Category advice2019

 

The Cola and Energy sectors make up over 50% of sales and are in +7.6% and +11.2% growth respectively.

Cola growth is coming from Low Sugar and Flavoured Colas, whilst the energy sector is being driven by Stimulation Drinks

(him! CTP 2018)

Within Independents & Symbols, the Soft Drinks category category is worth £1,420m per year and is growing at +8.6% value growth

(him! CTP 2018)

Regionality matters.

Soft Drinks are growing at 7.3% in England and Wales and at 12% in Scotland.

Do ensure you tailor your range to suit your region

(him! CTP 2018)

Flavoured Carbonates is the 3rd largest sector and is in +10.2% value growth.

This is being driven by No Sugar/Zero products which are in +22.3% value growth

(him! CTP 2018)

27% of younger shoppers aged between 16-24 say they always buy a Soft Drink when in store

(him! CTP 2018)

Keep the younger generation excited by stocking flavours and the latest NPD

Health is important. Low Sugar Soft Drinks contributed £500m in 2018 and is in +12% growth ahead of full sugar at +8% growth.

Ensure you stock a good range of healthy Soft Drinks

(him! CTP 2018)

Soft Drinks shoppers are also purchasing Confectionery (25%) and Crisps and Snacks (20%)

Locating these products next to each other in store can increase shopper spend.

Source: HIM! CTP 2018

NPD is important for sales growth

NPD accounted for 3% of Soft Drinks growth in 2018 in Symbols and Indies

(IRI Symbols & Indies MAT to the 30th Dec 2018)

and contributed to a 35% increase in soft drinks sales in 2018

(IRI Symbols & Indies data to the 28th Nov 2018)

Drive incremental sales in your store by stocking NPD.

52% of Lunch to Go shoppers do not buy a Soft Drink

Getting range, availability and location of soft drinks right is key to encouraging shopper purchase.

Source: HIM! CTP 2018

Own Label Soft Drinks are seeing volume and value growth:

  • Sports & Energy Drinks +11% volume growth
  • Water +13%
    volume growth
  • Juice & Juice Drinks +11% volume growth

Source last 12 weeks 30/12/18

60% of shoppers will buy Water at room temperature

To ensure you have sufficient stock, especially over the summer, create water stacks near checkouts which may increase shopper spend.

Source: One Pulse Survey 2018

The average basket size of a Take Home Soft Drink shopper is worth £3.72 more than the average c-store shopper

Take advantage of this by offering a wide range of Take Home Soft Drinks.

Source HIM! CTP 2018

Pet

Must Stock Lines

Category advice2019

 

These are the ‘Must Stock’ lines which shoppers expect to see in a convenience store. By stocking these lines, you will be meeting your customers’ needs and therefore they will visit your store again.

We suggest you stock the following range:

Must stock linesMust stock lines
Must stock lines
Must stock linesMust stock linesMust stock linesMust stock linesMust stock lines
Must stock linesMust stock linesMust stock linesMust stock linesMust stock lines
Pet

Planograms

Category advice2019

 

We suggest you stock the following range:

Click shelf to hide/show shelf product list

2.5m x5 Soft Drinks Shelf 1
View Shelf 1 Products
2.5m x5 Soft Drinks Shelf 2
View Shelf 2 Products
2.5m x5 Soft Drinks Shelf 3
View Shelf 3 Products
2.5m x5 Soft Drinks Shelf 4
View Shelf 4 Products
2.5m x5 Soft Drinks Shelf 5
View Shelf 5 Products

We suggest you stock the following range:

Click shelf to hide/show shelf product list

2.5m x5 Soft Drinks Shelf 1
View Shelf 1 Products
2.5m x5 Soft Drinks Shelf 2
View Shelf 2 Products
2.5m x5 Soft Drinks Shelf 3
View Shelf 3 Products
2.5m x5 Soft Drinks Shelf 4
View Shelf 4 Products
2.5m x5 Soft Drinks Shelf 5
View Shelf 5 Products

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