Category advice

Canned Goods & Meal Kits icon
Canned Goods & Meal Kits

Market Insight

Hot Snacks over index in UK Impulse, making it 3 times more important to the convenience shopper

(Nielsen Apr 2018)

The Instant Hot Snacks market is worth over £246m, and growing 11.6% YOY

(Nielsen Apr 2018)

Healthy Beans is the top performing segment in the category, growing +18% YOY

(AC Nielsen, 52 WE 16th June 2018, Total Coverage and Impulse)

Ambient Soup is highly seasonal, with sales increasing by +4% for every 1 degree drop in temperature

(AC Nielsen, 52 WE 16th June 2018, Impulse/Kantar WPO, 52 WE 17th June 2018/Kantar Consumption, February 2017)

Canned Fish is the largest sub-category in Canned Goods in terms of value, accounting for 22.6% of the total spend in the category.

This puts it ahead of Beans (14.9%) and Soup (14.1%)

(Kantar, 52 w/e 17.06.18)

Canned Fish is front of mind for shoppers looking for positive nutrition, protein and convenience – 3 current major food trends

(Blue Cube Consumer Research October 2016)

Have Must Stock lines at eye level and brand block. Avoid single facings to make the fixture less cluttered, more visible and improve availability

Canned tuna

Maximise occasions – as Canned Fish is recognised for its versatility, it's a good idea to use off shelf display to drive impulse sales on promotions. Shoppers eat Canned Fish all year round – in sandwiches, salads and pasta bakes – giving plenty of opportunities to maximise sales

Baked Beanz

Drive growth in sales by offering healthy options that cater to shoppers demands

Visibility is a key driver of Pot Snack sales, to maximise pick up and impulse purchases, maintain on shelf presence in highly visible locations

42% of Soup is eaten with Bread. Promote together to drive sales

Soup and bread meal

Make Canned Fish impossible to miss – Locate the Canned Fish fixture in the centre of the store, close to high footfall areas. There are 28.7 billion everyday savoury meal occasions in the UK every year, so there is a big opportunity to increase Canned Fish sales through locating with Ambient Grocery categories in store

Canned Goods & Meal Kits

Must Stock Lines

These are the ‘Must Stock’ lines which shoppers expect to see in a convenience store. By stocking these lines, you will be meeting your customers’ needs and therefore they will visit your store again.

We suggest you stock the following range:

Must stock linesMust stock linesMust stock lines
Must stock linesMust stock linesMust stock linesMust stock lines
Must stock lines
Canned Goods & Meal Kits

Planograms

If you have a 6m display, we suggest you stock the following range:

Click shelf to hide/show shelf product list

1m Crisps & Snacks Sharing Packs Shelf 1
View Shelf 1 Products
1m Crisps & Snacks Sharing Packs Shelf 2
View Shelf 2 Products
1m Crisps & Snacks Sharing Packs Shelf 3
View Shelf 3 Products
1m Crisps & Snacks Sharing Packs Shelf 4
View Shelf 4 Products
1m Crisps & Snacks Sharing Packs Shelf 5
View Shelf 5 Products
1m Crisps & Snacks Sharing Packs Shelf 6
View Shelf 6 Products

View previous

View next

Visit our other sites:

Best-one

Bestpets

BB Foodservice

Essentially Catering Magazine

Bestway Export

Bestway Vans Direct