Kantar WPO 20th May 2018
Nielsen May 2018
Therefore it is a very valuable category!
Him! CTP 2018
Him! CTP 2018
Nielsen May 2018
Make sure these segments are given the required space on your main fixture
Nielsen May 2018, HIM CTP 2018
Locate the biscuit fixture towards the front of store, close to high footfall areas, and a secondary site near coffee machines.
80% of total category value comes from only 12% of products, so stocking the right range is vital!
(Nielsen May 2018)
Merchandise key brands in clear brand blocks to create standout, and use branded POS to highlight and attract shoppers to the fixture. Place similar product types together so shoppers can easily find what they want.
Clearly display prices on fixture. Shoppers trust price-marked packs; use these to demonstrate value for money and fair pricing.
As biscuits are a highly impulsive category, it's a good idea to use off shelf display to drive impulse sales on biscuit promotions. Shoppers also eat more biscuits at Christmas and gifting is a key opportunity for maximising sales.
Grocery Snacking On-The-Go is increasing in popularity throughout the day so ensure you stock a range that caters for the different consumer needs such as breakfast (Belvita), mid morning snack (Mikado) and late afternoon (Cadbury Roundie).
The more you sell, the more your shoppers will eat! (Kantar Retail 2014)
(Kantar WPO – Take Home and On the Go Panel)
425633 Mars Galaxy Cookie £1.49 144g
425644 Mars M&M Cookie £1.49 144g
411605 Oreo Birthday Party 154g
353293 Cadbury Crunchie Melts £1.29 156g
These are the ‘Must Stock’ lines which shoppers expect to see in a convenience store. By stocking these lines, you will be meeting your customers’ needs and therefore they will visit your store again.
We suggest you stock the following range:
Click shelf to hide/show shelf product list
Bahlsen Leibniz Milk PM 125g Bahlsen Hit Choco PM 220g
Mcvities Jaffa Cakes PM £1 122g Mcvities Milk Chocolate Hobnobs PM 262g
Mcvities Milk Chocolate Digestives PM 266g Mcvities Dark Chocolate Digestives PM 266g
Mcvities Digestives PM 400g Mcvities Rich Tea PM 300g
Tunnocks Caramel Wafers 4's Kit Kat 2 Finger PM £1 5 Pack
Best-one Custard Cream PM 49p 150g Best-one Bourbon Cream PM 49p 150g
Click shelf to hide/show shelf product list
Bahlsen Leibniz Milk PM 125g Bahlsen Hit Choco PM 220g Cadbury Fingers Milk PM 114g
Mikado Milk PM 48g Oreo Cookies PM 154g Oreo Golden PM 154g
Oreo Cookies Snack Pack PM 66g Maryland Chocolate Chip PM 145g Maryland Double Chocolate PM 145g
Mcvities Jaffa Cakes PM £1 122g Mcvities Milk Chocolate Hobnobs PM 262g Mcvities Milk Chocolate Digestives PM 266g Mcvities Dark Chocolate Digestives PM 266g
Mcvities Chocolate Caramel PM 267g Best-one Milk Chocolate Digestives PM £1 300g Cadbury Milk Chocolate Shortcake PM £1 300g
Best-one Triple Chocolate Cookies PM £1.50 125g Best-one Inspired Butter Cookies PM £1.50 125g Best-one Whtie Chocolate Cookies PM £1.50 125g
Mcvities Digestives PM 400g Mcvities Rich Tea PM 300g Mcvities Hobnobs PM 300g
Mcvities Gingernut PM 250g Mcvities Fruit Shortcake PM 200g Best-one Chocolate Chip Cookies PM 69p 200g
Mcvities Cookie White Chocolate PM £1 150g Mcvities Cookie Chocolate Chip PM £1 150g
Tunnocks Caramel Wafers 4's Tunnocks Chocolate Teacakes 6 Pack Kit Kat 2 Finger PM £1 5 Pack Blue Riband PM £1 6 Pack
Mcvities Club Orange PM £1 6 Pack Mcvities Penguin PM £1 6 Pack Mcvities Gold PM £1 6 Pack
Best-one Custard Cream PM 49p 150g Best-one Bourbon Cream PM 49p 150g Best-one Scottish Shortbread Fingers PM 59p 100g
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