Category advice

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Market Insight

Best-one Own Label offers a comprehensive range of top selling products

Market share for Own Label is increasing,

because the quality of these products has got better and shoppers now trust these brands and repeat purchase

Permanent price mark packs

offer shoppers confidence

Premium Own Label is growing in value

by 13% year on year

Kantar 2016

New Premium Best-one Inspired Range

available Summer 2017

Typically 30% or more guaranteed margins

from Best-one Own Label products

Own Label Total Share

in the Grocery Market is

51.8% of all UK spend (£92 Billion)

IRI 2016

All Best-one Own Label products are quality tested ongoing to the highest standards

Best-one Own Label does not compromise on quality and offers competitive price marks to attract shoppers to your store

Standard Own Label is 35.6% of all Grocery in Grocery Multiples
Nielsen 2016

Complements brand leaders and will reduce your stock holding, in most cases all you need is the brand and Best-one Own Label

Best-one Own Label offers bright, modern, clearly labelled packaging for good stand out visibility

Own Label is often particularly strong in Fresh & Ambient Food categories. Own Label has a larger share than Branded products e.g. Own Label Pasta has a 64% value share of the category
Nielsen 2016


Ambient & grocery must stock lines

These are the ‘Must Stock’ lines which shoppers expect to see in a convenience store. By stocking these lines, you will be meeting your customers’ needs and therefore they will visit your store again.

We suggest you stock the following range:

Must stock lines
Must stock linesMust stock lines
Must stock lines

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