

* Circarna | Major Mults & S&I | Volume % Change vs YA | Large Can Single Energy |26 w/e data to 01 June 2024
** Circarna | Market | Volume | Total Stimulant Energy | 12 w/e 16th November 2024
*** Kantar | Omnibus Tracking | MAT March 2024

The second most successful soft drinks innovation launched in four years*, Rubicon Raw Energy's #1 brand perceptions** are healthier, natural fruit juice that’s recruiting more shoppers than Monster and Red Bull COMBINED.***
* Circarna| Total Market | Value Sales | All Soft Drinks Launched After June 2020 | 52 w/e 06 July 2024
** Kantar | Omnibus Tracking| MAT August 2024
*** Kantar | Total Market | Drink Now | Mainstream Energy | Buyer % Change vs YA by Major Brand | CYTD 04 August 2024