Fresh Foods
- Dairy & Eggs
- Butter & Spreads Portions
- Cheddar Cheese
- Cottage & Cream Cheeses
- Eggs
- Fresh & UHT Cream
- Fresh Milk
- Grated & Parmesan
- Paneer & Continental Cheeses
- Processed Cheese & Slices
- Snack Cheeses
- Territorial Cheeses
- UHT & Soya Milks
- Yoghurts & Desserts
All prices shown exclude VAT
I Can't Believe It's Not Butter! Original 450g PMP
450g × 1
| Product: | Half-fat margarine 39%. |
|---|---|
| RSP: | £2.19 |
| POR: | 29.22% |
| Pack Size: | 450g |
| Product Code: | 834079 |
| Retail EAN: | 8719200315006 |
| Vat Rate: | Exempt |
| Brand: | I Can't Believe It's Not Butter! |
- Well?known, trusted household brand
- Strong rate of sale and repeat purchase
- Affordable everyday spread
- 39% vegetable fat spread
- 81% less saturated fat than butter
- Smooth, creamy texture
- Easy to spread straight from the fridge
- Reliable performance for spreading, cooking and light baking
- Versatile for toast, sandwiches and everyday meals
- 100% plant?based
Additional Pack Information
RSPO - Certified Sustainable Palm Oil™ - Mixed - 4-1117-19-100-00
I Can't Believe It's Not Butter is a registered trademark.
Product Marketing
Deliciously smooth and easy to spread straight from the fridge, I Can’t Believe It’s Not Butter delivers the rich buttery taste shoppers know and trust. A long?established brand with over 30 years of heritage in the UK, it is the #1 brand in the buttery value tier*, delivering a strong unit rate of sale of 14. A proven and affordable everyday choice, it performs reliably across spreading, cooking and light baking, driving repeat purchase and dependable everyday basket spend for retailers
*Source: Nielsen Grocery Multiples - L52wks 04.04.26
Brand Marketing
I Can’t Believe It’s Not Butter is a large, well?known brand with strong household recognition and long?standing shopper loyalty. Trusted for its great taste and everyday versatility, the brand appeals across families and value?seeking shoppers.
Ingredients
Water, Vegetable Oils (Rapeseed, Palm, Sunflower, in varying proportion), Salt (1.3%), Emulsifiers (Mono- and Diglycerides of Fatty Acids, Lecithins), Flavouring, Acidity Regulator (Citric Acid), Vitamins (A and D)
Nutritional Information
| Per 100g | |
|---|---|
| Energy | 1443kJ/351kcal |
| Fat | 39g |
| of which saturates | 10g |
| Carbohydrates | 0g |
| of which sugars | 0g |
| Protein | 0g |
| Salt | 1.3g |
| Vitamin A | 800 µg (100% DRI*) |
| Vitamin D | 7.5 µg (150% DRI*) |
| Climate impact (kg CO₂ -eq) | 0.19 |
Additional Information
- Free From Preservatives
- Recycling Info: Recycle Foil
- Recycling Info: Recycle Lid
- Recycling Info: Don't Recycle Seal
- Clean - Tub - Recycle
- Seal - Don't Recycle
- Pack Type: Tub
Storage
Keep chilled, store between 2-8 °C.
Not suitable for freezing.
Best before: see lid.
Min Temp °C: 2
Max Temp °C: 8
Manufacturer’s Address
Flora Food Sales UK Limited,
14-21 Rushworth Street,
London,
SE1 0RB,
United Kingdom.
Flora Food Sales Ireland Limited,
Riverside One,
Sir John Rogerson's Quay,
Dublin,
D02 X576,
Ireland.
The image and product information have been prepared for illustration and information purposes only and may differ from that shown. Whilst Bestway Wholesale uses reasonable endeavors to ensure that the product information presented is accurate and up to date it does not accept any liability for any information which may not be accurate, it is not a substitute for reading the product packaging or label prior to use. You should note that products and their ingredients are subject to change. If you do require precise ingredients or nutritional information you should consult the manufacturer, whose contact details will appear on the packaging or label. Where there is a link to a third party's website for further information on the product, please note that Bestway Wholesale has no control over and no liability for the contents of that website. Bestway Wholesale accepts no liability or responsibility whatsoever for any other web sites which may be accessed through the Bestway Wholesale websites. Bestway Wholesale is reliant upon third parties for much of the information provided and reserve the right to change data, references and product specifications at any time. This data is supplied for personal use only. It may not be reproduced in any way whatsoever without Bestway Wholesale' prior consent, nor without due acknowledgement.