The UK's No. 1 Butter and Spreadable brand

*Source: Based on NielsenIQ RMS data for the Total Dairy (as defined by Arla) for the 52-week period ending 2nd November 2024 for Great Britain Total Coverage (Copyright © 2024, NielsenIQ)

*Source: Based on NielsenIQ RMS data for the Total Dairy (as defined by Arla) for the 52-week period ending 2nd November 2024 for Great Britain Total Coverage (Copyright © 2024, NielsenIQ)

1/3 of all households have purchased Lurpak ® within the last year **
67% of Lurpak ® customers are repeat purchasers **

**Source: Kantar ITotal Conv. Indi. Discounters | Branded BSM Top 5| Value & Volume | 52 WE 03 Nov 2024