Easter Savings

Easter isn't just about chocolate eggs anymore...

We would go as far as saying that many now envisage it as a 'mini Christmas', shoppers use this four-day break to celebrate together and indulge.

Confectionery is still the most commonly bought, ensure you have a good selection of such products and don't forget to merchandise these in a way that your shoppers are tempted to buy!

Gifting is the key occasion. Most shoppers like to buy Easter products as a gift. Why not encourage the gifting purchase further by cross merchandising with other typical gift items such as flowers or alcohol?

Did you know

‘You wouldn’t think soft drinks would be something shoppers would be reaching out for at Easter however soft drinks are a growing importance as 21% do not drink alcohol over this period.
Seasonal gifting and sharing snacks are also key items customers will look for from their convenience stores.’

One in four shoppers leave their Easter shopping till the very last minute. Most on Easter weekend itself! So, take this opportunity to ensure you have product availability.

60% of shoppers that had an Easter meal had alcohol with it. Wine was by far the most commonly purchased.

Easter Caterering Deals

Gifting is the key occasion. Most shoppers like to buy Easter products as a gift. Why not encourage the gifting purchase further by cross merchandising with other typical gift items such as flowers or alcohol.