Category advice

Wine icon
Wine

Market Insight

Category advice2022

 

Convenience store Wine shoppers yield a basket size +32% larger than the average shopper in the channel and spend on average +63% more.

(Lumina Intelligence Convenience Tracking Programme data collected W/E 22/11/20 - 22/08/21)

78% of Wine sold in Impulse is sold above £6.

Argentinian Malbec and Provence Corse Rosé are good ways of preimmunising your category.

(Nielsen Scantrack Data to 29.01.21)

Wine shoppers are 122% more likely to be on a treat mission than the average convenience store shopper.

This offers activation and cross-category opportunities such as crisps, snacks and cheese.

(Lumina Intelligence Convenience Tracking Programme data collected W/E 22/11/20 - 22/08/21)

Seasonal occasions are key for Wine with the biggest 4 weeks of the year for the category being the 4 weeks of Christmas.

It is a key time to have secondary space for wine.

(Nielsen Scantrack Data to 29.01.21)

Average selling price has grown by 3.5% in the last 52 weeks in the Convenience channel.

Having a broad range of price points is key to success.

(Nielsen Scantrack Data to 29.01.21)

Argentina has seen the fastest growth of any origin in Convenience versus 2 years ago, but is still under represented in the channel.

(Nielsen Scantrack Data to 29.01.21)

Wine

Market Insight

Category advice2022

 

The top 3 wine occasions shopped for in the channel are:

  • To go with a meal
  • Quiet night in
  • Unwind and relax

These occasions should be considered when merchandising wine in secondary sittings alongside categories such as snacks or confectionary. **

Positioning on the shelf is key to help consumers navigate the category. A good, better, best layout getting more premium at the top is what consumers expect.

Almost half of wine shoppers buy wine to go with a meal. Food pairing suggestions can be a good way of driving larger baskets.**

Wines on shelves

Different types of wine do better at different times of year such as Reds in Autumn / Christmas and Rosé during the summer. Think about this when planning secondary displays.*

Wine bottles

Information correct at time of print.

Sources: * Nielsen Scantrack Data to 29.01.21.

** Source; Source: Lumina Intelligence Convenience Tracking

Programme data collected W/E 22/11/20 - 22/08/21

 
Wine

Must Stock Lines

Category advice2022

 

These are the ‘Must Stock’ lines which shoppers expect to see in a convenience store. By stocking these lines, you will be meeting your customers’ needs and therefore they will visit your store again.

We suggest you stock the following range:

Premium line symbol
Must stock linesMust stock linesMust stock linesMust stock linesMust stock lines
Must stock lines
Must stock lines
Wine

Planograms

Category advice2022

 

We suggest you stock the following range:

Click shelf to hide/show shelf product list

2.5m Wine Shelf 1
View Shelf 1 Products
2.5m Wine Shelf 2
View Shelf 2 Products
2.5m Wine Shelf 3
View Shelf 3 Products
2.5m Wine Shelf 4
View Shelf 4 Products

We suggest you stock the following range:

Click shelf to hide/show shelf product list

2m Wine Shelf 1
View Shelf 1 Products
2m Wine Shelf 2
View Shelf 2 Products
2m Wine Shelf 3
View Shelf 3 Products
2m Wine Shelf 4
View Shelf 4 Products
2m Wine Shelf 5
View Shelf 5 Products

View previous

View next

Visit our other sites: