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Category advice
Market Insight
Category advice2023
Spain and South Africa are the only countries of origin to see growth this year in Convenience.
Spain owes this in large parts to suppliers looking to reduce their costs whilst South Africa has taken advantage of poor harvests from New Zealand.
66% of consumers would feel more positive about companies demonstrating efforts to reduce carbon footprint.
The numbers 18-35 year olds who buy wine fell by 14% between 2020 and 2022.
67% of all Wines sold in Convenience are sold below £8 (average price).
Seasonal occasions are key for Wine with the biggest 4 weeks of the year for the category being the 4 weeks of Christmas.
It is a key time to have secondary space for wine.
(Nielsen Scantrack Data to 29.01.21)
Only 13% of shoppers decide exactly what wine to buy before entering a store whilst 28% never intended to buy wine at all, they make an impulse decision to purchase in store.
Market Insight
Category advice2023
The top 3 wine occasions shopped for in the channel are:
- To go with a meal
- Quiet night in
- Unwind and relax
These occasions should be considered when merchandising wine in secondary sittings alongside categories such as snacks or confectionary.**
Positioning on the shelf is key to help consumers navigate the category. A good, better, best layout getting more premium at the top is what consumers expect.
Different types of wine do better at different times of year such as Reds in Autumn/Christmas and Rosé during the summer. Think about this when planning secondary displays.*
Information correct at time of print.
* Nielsen Scantrack Data to 29.01.21.
** Source; Source: Lumina Intelligence Convenience Tracking
Programme data collected W/E 22/11/20 – 22/08/21
Almost half of wine shoppers buy wine to go with a meal. Food pairing suggestions can be a good way of driving larger baskets.**
Information correct at time of print.
* Nielsen Scantrack Data to 29.01.21.
** Source; Source: Lumina Intelligence Convenience Tracking
Programme data collected W/E 22/11/20 – 22/08/21
Must Stock Lines
Category advice2023
These are the ‘Must Stock’ lines which shoppers expect to see in a convenience store. By stocking these lines, you will be meeting your customers’ needs and therefore they will visit your store again.
We suggest you stock the following range:
Planograms
Category advice2023
We suggest you stock the following range:
Click shelf to hide/show shelf product list
View Shelf 1 Products
Casillero Sauvignon Blanc 187ml Echo Falls Chardonnay 187ml Blossom Hill Rose 187ml I Heart Prosecco 20cl
Cellar Estate Royal Cava Brut 75cl Rossini Rosato 75cl Rossini Prosecco 75cl
I Heart Prosecco 75cl Lelac Champagne Nv 75cl Moet & Chandon 75cl
View Shelf 2 Products
Barefoot Pinot Grigio 75cl I Heart Pinot Grigio 75cl I Heart Sauvignon Blanc 75cl Casillero Sauvignon Blanc 75cl
Casillero Chardonnay 75cl Oxford Landing Sauvignon Blanc 75cl Wolfblass Yellow Chardonnay 75cl Gallo Pinot Grigio 75cl
Gallo Gfv Sauvignon Blanc 75cl Mud House Sauvignon Blanc 75cl Oyster Bay Sauvignon Blanc 75cl Villa Maria Sauvignon Blanc 75cl
View Shelf 3 Products
Yellow Tail Chardonnay 75cl Yellow Tail Pinot Grigio 75cl Echo Falls White 75cl Echo Falls Sauvignon Blanc 75cl
Hardys VR Pinot Grigio 75cl Hardys VR Chardonnay 75cl Gallo Gfv White Zinfandel75cl
Barefoot White Zinfandel 75cl I Heart Rose 75cl Hardys VR Rose Cabernet Sauvignon 75cl
View Shelf 4 Products
We suggest you stock the following range:
Click shelf to hide/show shelf product list
View Shelf 1 Products
Casillero Sauvignon Blanc 187ml Echo Falls Chardonnay 187ml Yellow Tail Pinot Grigio 187ml Kissing Tree Pinot Grigio 18.7cl Blossom Hill Rose 187ml Blossom Hill White Zinfandel 187ml
The Straw Hat Rose 18.7cl Canti Prosecco 20cl I Heart Prosecco 20cl Cellar Estate Royal Cava Brut 75cl Cellar Estate Royal Cava Rose 75cl La Gioiosa Prosecco Doc 75cl
Rossini Rosato 75cl Rossini Prosecco 75cl I Heart Prosecco 75cl Lelac Champagne Nv 75cl Moet & Chandon 75cl
View Shelf 2 Products
Barefoot Pinot Grigio 75cl Jacobs Creek Pinot Grigio 75cl Gallo Pinot Grigio 75cl Gallo Gfv Sauvignon Blanc75cl Mud House Sauvignon Blanc 75cl Oxford Landing Sauvignon Blanc 75cl
Oxford Landing Chardonny 75cl Wolfblass Yellow Chardonnay 75cl Casillero Chardonnay 75cl Oyster Bay Sauvignon Blanc 75cl Oyster Bay Chardonnay 75cl
Villa Maria Sauvignon Blanc 75cl Barefoot White Zinfandel 75cl Gallo Gfv White Zinfandel 75cl Gallo Gfv White Grenache 75cl I Heart Rose 75cl
View Shelf 3 Products
I Heart Sauvignon Blanc 75cl I Heart Pinot Grigio 75cl Echo Falls Sauvignon Blanc 75cl Casillero Sauvignon Blanc 75cl Isla Negra Sauvignon Blanc Pedro Ximenez 75cl
Cape Classic White 75cl Kumala Chardonnay 75cl Yellow Tail Pinot Grigio 75cl Yellow Tail Chardonnay 75cl Hardys VR Pinot Grigio 75cl
Hardys VR Chardonnay 75cl Hardys VR Rose Cabernet Sauvignon 75cl Echo Falls Rose 75cl Echo Falls White Zinfadel 75cl Blossom Hill White Zinfadel 75cl
View Shelf 4 Products
Lambrini Original Sparkling Perry 6% Pm £3.79 1.25ltr Amorino Perry £3.39 1.5ltr Amorino Perry £2.99 1ltr Three Mills White 5.5% 75cl The Straw Hat White 75cl
Silver Bay Point White 8% 75cl Shy Pig White 75cl Echo Falls White 75cl Echo Falls Fruits Peach & Mango 75cl
The Straw Hat Rose 75cl Shy Pig Blush 75cl Echo Falls Fruits Summer Berries 75cl Gfv Spritz Raspberry & Lime 75cl
We suggest you stock the following range:
Click shelf to hide/show shelf product list
View Shelf 1 Products
Q.C Cream 70cl Harveys Bristol Cream Sherry 75cl Stones Ginger Wine 70cl Cockburns Fine Ruby 75cl
Martini Extra Dry 75cl Martini Bianco 75cl Martini Rosso 75cl
Campo Viejo Rioja Tempranillo Red Wine 18.7cl Echo Falls Merlot 187ml Casillero Cabernet Sauvignon 187ml
View Shelf 2 Products
Wolfblass Yellow Cabernet Sauvignon 75cl 19 Crimes Red 75cl Leasingham Jam Shed Shiraz 75cl Oyster Bay Merlot 75cl
Trivento Malbec 75cl Deporte De Reyes Malbec 75cl Campo Viejo Rioja Garnacha 75cl Campo Viejo Rioja Tempranillo 75cl
Dark Horse Cabernet Sauvignon 75cl Dark Horse Malbec 75cl Hardys Stamp Cabernet Merlot 75cl Hardys Stamp Shiraz Cabernet 75cl
View Shelf 3 Products
Kumala Merlot 75cl Barefoot Merlot 75cl Barefoot Cabernet Sauvignon 75cl Barefoot Malbec 75cl
Casillero Merlot 75cl Casillero Cabernet 75cl Casillero Reserva Malbec 75cl Yellow Tail Merlot 75cl
Yellow Tail Shiraz 75cl Yellow Tail Cabernet Sauvignon 75cl Mcguigan Black Label Shiraz 75cl Mcguigan Black Label Red 75cl
View Shelf 4 Products
Isla Negra Merlot 75cl Echo Falls Shiraz 75cl Gallo Gfv Cabernet Sauvignon 75cl
View Shelf 5 Products
We suggest you stock the following range:
Click shelf to hide/show shelf product list
View Shelf 1 Products
Q.C. Cream 70cl Q.C. Medium 70cl Harveys Bristol Cream Sherry 75cl Croft Original Sherry 75cl Croft Triple Crown 75cl Stones Ginger Wine 70cl
Cockburns Special Reserve 75cl Cockburns Fine Ruby 75cl Taylors Lbv 75cl Martini Extra Dry 75cl Martini Bianco 75cl Martini Rosso 75cl
Campo Viejo Rioja Tempranillo 18.7cl Blossom Hill Merlot 187ml Casillero Cabernet Sauvignon 187ml Yellow Tail Shiraz 187ml Echo Falls Merlot 187.5ml Barefoot Merlot 187ml
View Shelf 2 Products
Campo Viejo Rioja Garnacha 75cl Campo Viejo Tempranillopm £7.99 75cl Hardys Stamp Cabernet Merlot 75cl Hardys Stamp Shiraz Cabernet 75cl Calvet Cahors Malbec 75cl
Trivento Malbec 75cl Oyster Bay Merlot 75cl Oyster Bay Pinot Noir 75cl 19 Crimes Red 75cl Jam Shed Shiraz 75cl
Wolfblass Yellow Shiraz 75cl Wolfblass Yellow Cabernet Sauvignon 75cl Dark Horse Cabernet Sauvignon 75cl Dark Horse Malbec 75cl
View Shelf 3 Products
Jacobs Creek Merlot 75cl Oxford Landing Merlot 75cl Barefoot Merlot 75cl Barefoot Malbec 75cl Barefoot Cabernet Sauvignon 75cl
Barefoot Shiraz 75cl Casillero Reserva Malbec 75cl Casillero Cabernet 75cl Casillero Merlot 75cl
Yellow Tail Merlot 75cl Yellow Tail Cabernet Sauvignon 75cl Yellow Tail Jammy Red Roo 75cl Yellow Tail Shiraz 75cl
View Shelf 4 Products
Echo Falls Shiraz 75cl Echo Falls Merlot 75cl Gallo Gfv Cabernet Sauvignon 75cl Gallo Gfv Merlot 75cl
Kumala Pinotage 75cl Kumala Merlot 75cl Hardys VR Shiraz 75cl Hardys VR Cabernet Sauvignon 75cl
Hardys VR Merlot 75cl Hardys Crest Cabernet Shiraz Merlot 75cl Mcguigan Black Label Shiraz 13.5% 75cl Mcguigan Black Label Red 13.5% 75cl
View Shelf 5 Products
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