Category advice

Wine icon
Wine

Market Insight

Wine shoppers pay an

average £6.25 per bottle

(Kantar Worldpanel 52 weeks to 9/01/2017)

Opportunity for convenience stores to more than

double the number of shoppers buying wine

(Kantar Worldpanel 52 wks 29.01.17)

Fruit flavoured wines

attract the younger fruit cider drinking generation

Sparkling wine continues to soar - sales are up 20.9% YOY. Prosecco is becoming more and more popular – Italian sparkling wine sales are up 34%

(Source: AC Nielson 52 wks 26.03.16)

Wine contributes

twice as much sales

value to convenience stores as carbonated soft drinks

New Zealand Sauvignon Blanc remains popular

driven by strong brands as well as with cheaper exclusive labels entering the market

(AC Nielson 52 wks 26.03.16)

Wine glasses and grapes

  1. Make sure your main white, rosé & sparkling wine sku’s are sited in the chiller
  2. Increase your range of premium £7+ range. £7+ premium wines are in strong growth versus mainstream wines (£5-£5.99) which are in decline
  3. Cross sell opportunities: display wines next to Meal for Tonight ranges
  4. Maximise seasonal opportunities e.g. Valentine’s Day, Mother’s Day, Father’s Day and Christmas
  5. Stock core brands as they account for 92% of sales in impulse
  6. (Source: AC Nielson Scantrack 52 weeks 28.01.16)

Getting the shopper to upgrade to £7+ bottles, the retailer benefits from a better margin and the shopper gets a better bottle of wine

£5 Bottle (RRP)

Cost of wine production

£1.17

23%

74p

Retailer margin

Taxation

£3.09

62%

VAT: 83p

Duty: £2.16

CCT: 10p

£8 Bottle (RRP)

Cost of wine production

£3.19

40%

£1.25

Retailer margin

Taxation

£3.56

45%

VAT: £1.30

Duty: £2.16

CCT: 10p

Wine

Must Stock Lines

These are the ‘Must Stock’ lines which shoppers expect to see in a convenience store. By stocking these lines, you will be meeting your customers’ needs and therefore they will visit your store again.

We suggest you stock the following range:

Must stock linesMust stock lines
Must stock linesMust stock linesMust stock lines
Must stock linesMust stock lines
Wine

Planograms

If you have a 2.5m display, we suggest you stock the following range:

Complete 2.5m wine planogram

Click bay to hide/show product list

2.5m wine planogram Shelf 1
View Shelf 1 Products
2.5m wine planogram Shelf 2
View Shelf 2 Products
2.5m wine planogram Shelf 3
View Shelf 3 Products
2.5m wine planogram Shelf 4
View Shelf 4 Products

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