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Category advice

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Market Insight

Category advice2020

 

Impact of Coronavirus

Please follow Government social distancing advice – as a consequence of this consumers are increasingly purchasing 50g RYO variants, to meet this requirement stock a range of larger pack RYO tobacco.

Vaping

It is predicted 30% of menthol smokers will switch to vape following the menthol ban – now is the time to ensure you maximise your vape sales in your store. See our advice inside and on our web site.

3 Key Tips

  1. Focus on in-store visibility and display
  2. Ensure staff are knowledgeable and trained on equipment & liquids
  3. Stock a range of brands and systems with a good selection of flavours.

No. 1 category in sales value

No. 1 footfall driver in the Convenience market

Tobacco category drives 1 in 10 visits to Convenience stores, and it’s even higher for Independent stores.

Top 3 customer service shopper needs:

1. Availability  2. Price  3. Range

75% of independent retailers are premium pricing, which is the significant factor driving the decline

Sell at RRP to maintain your business

Menthol & Capsule cigarettes account for 23% of the UK Market

From the 20th May they will no longer be available.

It is critical to a retailers business to retain these customers by selling alternative menthol products. See inside for advice.

Track & Trace

Bestway need your EOID’s &FID’s – if we don’t already have them, please can you update us at your local depot or via our website.

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Vaping & E-Liquids

Category advice2020

 

Disposable Device.

The simplest device to use, they come pre-filled within one sealed unit. Ideal for new vapers and a goof back up device in case you regular kit runs out of charge.

 

Pod System.

Normally a 2 piece device; a filled or refillable pod with a battery. Very simple to use and usually you click the pod into the battery and then you are ready to vape.

 

Open Tank System.

Normally a 2/3 piece device. There is a battery, a refillable tank that holds the E-Liquid and a separate coil. This device offers lots more flexibility to the vaper, they can choose which variety of E-Liquid they wish, flavour, brand and strength, and is usually the most inexpensive way of vaping and the most popular.

 

Mod Device.

This refers to the type of battery and are usually larger devices. They operate in the same way as the open tank system using the refillable tank and coil system. They offer more flexibility, allow the vaper to adjust

the power, temperature, airflow and can be used with thicker liquids(80/20 or 70/30 mix) to provide more of a flavour hit and vapour production, often known as Sub Ohming. We recommend that retailers and customers seek more advice and information before purchasing these types of devices.

The Vaping category has grown 18% YoY.

Pods & pod devices are driving sales growth.

Vape value by segment graph

We have a range of leading pod systems and liquids ideal for the convenience market available in all depots:

Pod Systems
Pod system logos
Liquids
Liquid system logos
 

To maximise your vape sales we have an extended range of leading brands that vape consumers will know. This range is stocked in 23 depots and available for delivery nationally.

Leading brand logos Leading brand logos

See the Bestway website for ranging guides, merchandising plans & further vape category advice.

Information correct at time of printing

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Must Stock Lines

Category advice2020

 

These are the ‘Must Stock’ lines which shoppers expect to see in a convenience store. By stocking these lines, you will be meeting your customers’ needs and therefore they will visit your store again.

We suggest you stock the following range:

South East England

B&H Blue

Sterling

Sovereign Blue

JPS Players

Rothmans Value

Amber Leaf

Gold Leaf RYO

Golden Virginia Classic

Sterling RYO

Golden Virginia Smooth

Midlands

Sterling

B&H Blue

JPS Players

Carlton

Rothmans Value

Amber Leaf

Sterling RYO

Gold Leaf RYO

Golden Virginia Classic

Golden Virginia Smooth

Wales

JPS Players

L&B Blue

Carlton

Sterling

L&B Original

Amber Leaf

Gold Leaf RYO

Sterling RYO

Golden Virginia Classic

Golden Virginia Smooth

Scotland

JPS Players

Kensitas Club

L&B Blue

Mayfair

L&B Original

Amber Leaf

Gold Leaf RYO

Golden Virginia Classic

Sterling RYO

Kensitas Club RYO

North England

JPS Players

L&B Blue

Sterling

L&B Original

JPS Silver Range

Amber Leaf

Gold Leaf RYO

Sterling RYO

Golden Virginia Classic

Lambert & Butler RYO

South West England

JPS Players

Sterling

B&H Blue

Rothmans Value

L&B Original

Gold Leaf RYO

Amber Leaf

Cutters Choice Extra Fine

Golden Virginia Classic

Cutters Choice

Greater London

B&H Blue

Marlboro

Sterling

Soverign Blue

Pall Mall

Amber Leaf

Golden Virginia Classic

Gold Leaf RYO

Sterling RYO

Golden Virginia Smooth

Market Trends – Why you should sell Value Cigarettes and RYO at RRP!

Price Sector Min RRP & RYO are main areas in growth in 2020

The cheapest RRP and RYO continue to grow as shoppers look for value – These are the brands such as Players, B&H Blue, Chesterfield & Rothmans.

The Danger of Premium Pricing

  • It is evident that after a manufacturers price or budget increase, smokers shop around for the cheapest price, resulting in stores who premium price losing out
  • As the No.1 footfall driver to convenience stores, this will affect a stores total business
  • Bestway recommend selling at RRP or less!
Tobacco Market Trends 2018-2020 graph
Fast Growing Brands

Fast Growing Brands

  • Sterling RYO
  • Riverstone
  • Marlboro RYO
  • Cutters Choice Extra Fine
  • B&H Blue
  • L&B Blue
  • American Legend
  • Marlboro Touch

Top 6 Cigar Brands

  • Signature Blue
  • Hamlet
  • Castella Classic
  • Signature
  • Hamlet Miniatures
  • Moments Blue

Top 6 Smoking Accessories

  • Swan Filters Extra Slim
  • Poppell Electronic Lighters
  • Poppell Flint Lighters
  • JPS Tubes MYO
  • Swan Filters Menthol Extra Slim
  • Raw KS Papers & Filters

Menthol Alternatives

Retain your customers by offering menthol hit delivery systems.

Did you know you can still sell menthol tobacco after 20th May?

The Menthol Ban does not apply to HEETS Turquoise and HEETS Blue.

IQOS is the only Heated Tobacco product available in the UK

IQOS is not a vape or e-cigarette – it is the closest experience to a menthol cigarette

Rizla Flavour Cards

  • Pieces of cardboard coated in flavour.
  • 2 flavour options – Fresh Mint or Cool Menthol.
  • Place inside your pack to mentholate your product.
  • Leave for at least an hour.

More pungent

Crisper & Intense

Takes your breath away

Sweeter

Smoother

Mellower

20% POR

Menthol Capsule Cigarillos

The modern extension to the UK’s No.1 selling cigar range

Menthol Capsule Cigarillos

Massive Opportunity

Menthol Capsule Cigarillos graph

Nicotine Pouches

Introduction of Berry Fresh #2 as ‘mild’ entry variant (low menthol, low burn)

ZONE packs
Nicotine Pouches graph

Menthol Filters & Capsule Filters

70% interest in ‘Flavour Your Own’

Swan

Cigarette NPD

Air Filter

Air Filter

Filter tech innovation featuring a recess in the filter, giving the impression of a smoother, better quality smoke.

Stream Filter

Stream Filter

A 2-piece modern filter, reducing the harshness of the smoke, whilst allowing a full rounded flavour to flow more freely.

Firm Filter

Firm Filter

A premium quality filter that retains its shape and structure until the end of the smoke, delivering a more consistent smoking experience.

RSS

RSS

The less-smoke-smell paper in which fine tobacco is carefully wrapped, reduced the ‘linger’ of smoke smell on clothes or fingers.

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