1 in every 5 UK households now buy Gin (the highest penetration of all spirits categories) Flavoured Gin and premium brands are driving growth. Make sure you give Gin enough space on shelf to deliver more sales and profit
Make sure that you stock the best sellers, place these next to the bigger versions of the same brand
This is the sweet spot for C-stores to ensure they have the best choice of brands, formats and price points for shoppers on the way to New Year‘s Eve parties and topping up after Christmas.
Make sure you take advantage of key celebration nights and stock up, increase visibility and use POS to attract shoppers
Make sure you take advantage of summer time drinking occasions during key seasons.
Use POS and seasonal events like BBQ activity and Gin Festivals
These provide reassurance to shoppers for a fair price and it saves them having to ask the price. PMP have added more than 3 times the volume of Non PMP in the last year.
Stocking PMPs are important to gain shopper trust for reliable price points
Premix must be merchandised in your chiller as 90% are consumed within 2 hours of purchase
Source: Nielsen, MAT to January 26th 2019; IRI data, MAT to January 27th 2019; HIM! 2019; IGD 2018
These are the ‘Must Stock’ lines which shoppers expect to see in a convenience store. By stocking these lines, you will be meeting your customers’ needs and therefore they will visit your store again.
We suggest you stock the following range:
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