(Nielsen Independents & Symbols, MAT w.e. 20.02.21)
Energy growth is driven by Stimulation Energy (Take Home +26.09%, Drink Now +13.06%) whilst Cola growth is driven by Take Home larger sharing packs.
(Nielsen Independents & Symbols, MAT w.e. 20.02.21)
Ensure your range reflects this trend.
(Nielsen Independents & Symbols, MAT w.e. 26.12.20)
Whilst still small in value terms these sectors contribute a higher than average price per litre. Mixers in growth as people increase their alcohol consumption at home, whilst RTD Coffee is seen as a treat by shoppers.
(Nielsen Independents & Symbols, MAT w.e. 26.12.20)
Make sure extra space is allocated to Soft Drinks in the summer period!
(IRI Data Total Market Soft Drinks 2017, 2018, 2019 & Planalytics & Metoffice)
Ensure you tailor your range to suit your customers.
(Nielsen Independents & Symbols, MAT w.e. 26.12.20)
Secondary locations are key. Gondola ends, Till Displays and Free Standing Display Units are the most effective way of encouraging impulse purchases.
(Lumina Intelligence CTP 2020)
The Soft Drinks Shopper is valuable. The Soft Drinks shopper spends more in store than the average shopper, buys more items and visits more frequently. Whilst spending on average £1.62 on Soft Drinks they will also spend £4.94 on other categories.
(Lumina Intelligence CTP 2020)
Offering a meal deal by day part (breakfast, lunch and evening meal) and locating all products next to each other in store can increase shopper spend.
(Lumina Intelligence CTP 2020)
With the Euros and Olympics due in 2021, together with increased lockdown activities, the Big Night In mission will be important this year.
(Lumina Intelligence CTP 2020)
The 10 largest Drink Now NPD skus added £7.4m in 2020 despite significantly less NPD activity. Drive incremental sales in your store by stocking NPD.
(Nielsen Independents & Symbols, MAT w.e. 26.12.20)
If their chosen drink is not available 1 in 5 shoppers will go without or shop elsewhere. If the product is out of stock more than 2.5 times the shopper will go elsewhere for their whole shop.
(HIM! CTP 2019 / Lumina Intelligence CTP 2020)
Information correct at time of print.
These are the ‘Must Stock’ lines which shoppers expect to see in a convenience store. By stocking these lines, you will be meeting your customers’ needs and therefore they will visit your store again.
We suggest you stock the following range:
Click shelf to hide/show shelf product list
Dr Pepper 330ml IRN BRU PM 330ml Diet Coke Cans 330ml Coke Zero 330ml Coca Cola Original Cans 330ml Pepsi Max 330ml Pepsi Max Cherry Can 330ml
Pepsi Regular PM 330ml Monster Ultra PM 500ml Monster Absolute Zero PM 500ml Monster Energy PM 500ml Monster Pipe Punch PM 500ml Monster Mango Loco PM 500ml
Monster Ripper PM 500ml Ribena Strawberry PM 500ml Oasis Citrus Punch PM £1 500ml Best-one Mineral Water 500ml Volvic 50cl Volvic Go 1 Ltr
7up Sugar Free PM £1 2 for PM 500ml Sprite PM for PM 500ml Lilt Original 500ml Pepsi Max Pet 600ml Pepsi Max Cherry Pet 600ml Pepsi Diet Pet 600ml Pepsi Regular Pet 500ml
Rockstar Xdurance PM 500ml Rockstar Guava PM 500ml Best-one Energy S/App PM 39p 250ml Best-one Energy S/Chry PM 39p 250ml Best-one Energy PM 35p 250ml Best-one Energy Sugar Free PM 35p 250ml
Best-one Energy PM 59p Pet 500ml Ribena Blackcurrant PM 500ml Oasis Summer Fruit PM £1 500ml Mount Aqua 500ml Evian Water 50cl Evian Sportscap 75cl
Fanta Orange Zero PM 2 for PM 500ml Fanta Orange PM 2 for PM 500ml Fanta Lemon 500ml Cherry Coke PM 500ml Coke Original PM 500ml Relentless PM £1 500ml
Red Bull Energy PM 250ml Red Bull Energy PM 355ml Red Bull Energy PM 473ml Ribena Really Light PM £1 500ml Robinsons Refreshed Apple & Kiwi PM £1 2 for PM 500ml
Rubicon Spring Strawberry & Kiwi 500ml Rubicon Spring Orange & Mango 500ml Volvic Tof Strawberry 50cl Volvic Tof Lemon & Lime 50cl Highland Spring Sparkling 500ml
IRN BRU 500ml Fanta Fruit Twist PM 2 for PM 500ml Coke Zero Cherry PM 2 for PM 500ml Diet Coke PM 2 for PM 500ml Purdeys Rejuvination 330ml Purdeys Edge 330ml
Red Bull Tropical 250ml Red Bull Orange 250ml Red Bull Sugar Free PM 250ml Red Bull Sugar Free PM 355ml Red Bull Sugar Free PM 473ml
Lucozade Energy Original PM £1 380ml Lucozade Energy Orange PM £1 380ml Lucozade Energy Cherry PM £1 380ml Best-one Water Still Lemon & Lime PM 50p 500ml Lipton Ice Peach 500ml
Dr Pepper Zero PM 2 for PM 500ml Dr Pepper PM 2 for PM 500ml Mountain Dew Citrus PM 500ml Vimto Fizzy PM £1 500ml Coke Zero PM 2 for PM 500ml Boost Energy Drink PM 250ml
Boost Energy Regular PM 500ml Lucozade Sport Orange PM £1 500ml Lucozade Sport Raspberry PM £1 500ml Best-one Isotonic Orange PM 49p 500ml Best-one Isotonic Berryblue PM 49p 500ml
Capri Sun Orange PM 330ml Ribena Blackcurrant PM 250ml Fruit Shoot Apple & Blackcurrant PM 275ml Fruit Shoot Orange Low Sugar PM 275ml Lipton Ice Tea Lemon 500ml
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