Category advice

Energy & Colas account for half of all Soft Drink sales and are in +7.1% and +0.4% growth respectively.

Energy growth is driven by Drink Now Stimulation Energy +9.0% whilst Cola growth is driven by Low / No Sugar products, especially Flavoured Colas.

(Nielsen Independents & Symbols, MAT w.e. 28.12.19)

Within independents & symbols stores the Soft Drinks category is worth £1,644m, growing at +1.4% and added an additional £23.2m to the category last year.

(Nielsen Independents & Symbols, MAT w.e. 28.12.19)

17% of Drink Now Soft Drinks shoppers also buy Crisps & Snacks and Confectionery – make sure you range these categories close.

(HIM CTP 2019)

For every degree celsius increase in temperature between 18-24 degrees, we see 4x growth in Soft Drink sales.

Make sure extra space is allocated to Soft Drinks in the summer period!

(IRI Data Total Market Soft Drinks 2017, 2018, 2019 & Planalytics & Metoffice)

PMP continue to dominate S&I owning 60% of the market and growing ahead of non PMP.

Do ensure you stock the core range of soft drinks in PMP format that will provide consumers with everyday value.

(IRI Symbols and Indies 52wk 24/11/19)

The fastest growing sectors are RTD Tea (+16.2%) and Coffee (+57%).

Whilst still small in value terms these sectors contribute a higher than average price per litre.

(Nielsen Independents & Symbols, MAT w.e. 28.12.19)