Category advice

Soft Drinks icon
Soft Drinks icon

Market Insight

Category advice2020

 

Energy & Colas account for half of all Soft Drink sales and are in +7.1% and +0.4% growth respectively.

Energy growth is driven by Drink Now Stimulation Energy +9.0% whilst Cola growth is driven by Low / No Sugar products, especially Flavoured Colas.

(Nielsen Independents & Symbols, MAT w.e. 28.12.19)

Within independents & symbols stores the Soft Drinks category is worth £1,644m, growing at +1.4% and added an additional £23.2m to the category last year.

(Nielsen Independents & Symbols, MAT w.e. 28.12.19)

17% of Drink Now Soft Drinks shoppers also buy Crisps & Snacks and Confectionery – make sure you range these categories close.

(HIM CTP 2019)

For every degree celsius increase in temperature between 18-24 degrees, we see 4x growth in Soft Drink sales.

Make sure extra space is allocated to Soft Drinks in the summer period!

(IRI Data Total Market Soft Drinks 2017, 2018, 2019 & Planalytics & Metoffice)

PMP continue to dominate S&I owning 60% of the market and growing ahead of non PMP.

Do ensure you stock the core range of soft drinks in PMP format that will provide consumers with everyday value.

(IRI Symbols and Indies 52wk 24/11/19)

The fastest growing sectors are RTD Tea (+16.2%) and Coffee (+57%).

Whilst still small in value terms these sectors contribute a higher than average price per litre.

(Nielsen Independents & Symbols, MAT w.e. 28.12.19)

NPD is important for sales growth

The Top 10 Drink Now new soft drinks added £17m and contributed 86% of market growth in 2019.

(Nielsen Indies and Symbols Drink Now MAT w.e. 28.12.19)

The Soft Drinks Shopper is valuable

The Soft Drinks shopper spends more than average, buys more items and visits more frequently. Whilst spending £1.62 on Soft Drinks on average they will also spend £4.94 on other categories. Ensure that you have the relevant Soft Drinks for your shoppers and that they are always available. (HIM CTP 2019)

Soft Drinks are the second most desired item in a meal deal

Offering a meal deal and locating these products next to each other in store can increase shopper spend.

Cola is the biggest sub-segment within Soft Drinks

No/low sugar Cola is 48% of this sub-segment, growing ahead of full sugar.

(IRI Symbols and Independents, Value Sales, 52wks to 29/12/19)

Make sure you have an extended range of these drinks to capitalize on this trend.

Secondary locations are key

Over 1 in 3 Soft Drink purchases are made away from the main product fridge. Aisle ends, till displays and free standing display units are the most effective at encouraging impulse purchases.

Soft Drinks icon

Must Stock Lines

Category advice2020

 

These are the ‘Must Stock’ lines which shoppers expect to see in a convenience store. By stocking these lines, you will be meeting your customers’ needs and therefore they will visit your store again.

We suggest you stock the following range:

Must stock linesMust stock lines
Must stock lines
Must stock linesMust stock linesMust stock linesMust stock lines
Must stock linesMust stock linesMust stock linesMust stock linesMust stock lines
Soft Drinks icon

Planograms

Category advice2020

 

We suggest you stock the following range:

Click shelf to hide/show shelf product list

2.5m x5 Soft Drinks Shelf 1
View Shelf 1 Products
2.5m x5 Soft Drinks Shelf 2
View Shelf 2 Products
2.5m x5 Soft Drinks Shelf 3
View Shelf 3 Products
2.5m x5 Soft Drinks Shelf 4
View Shelf 4 Products
2.5m x5 Soft Drinks Shelf 5
View Shelf 5 Products

We suggest you stock the following range:

Click shelf to hide/show shelf product list

2.5m x5 Soft Drinks Shelf 1
View Shelf 1 Products
2.5m x5 Soft Drinks Shelf 2
View Shelf 2 Products
2.5m x5 Soft Drinks Shelf 3
View Shelf 3 Products
2.5m x5 Soft Drinks Shelf 4
View Shelf 4 Products
2.5m x5 Soft Drinks Shelf 5
View Shelf 5 Products

View previous

View next

Visit our other sites: