Energy growth is driven by Drink Now Stimulation Energy +9.0% whilst Cola growth is driven by Low / No Sugar products, especially Flavoured Colas.
(Nielsen Independents & Symbols, MAT w.e. 28.12.19)
(Nielsen Independents & Symbols, MAT w.e. 28.12.19)
(HIM CTP 2019)
For every degree celsius increase in temperature between 18-24 degrees, we see 4x growth in Soft Drink sales.
(IRI Data Total Market Soft Drinks 2017, 2018, 2019 & Planalytics & Metoffice)
PMP continue to dominate S&I owning 60% of the market and growing ahead of non PMP.
(IRI Symbols and Indies 52wk 24/11/19)
Whilst still small in value terms these sectors contribute a higher than average price per litre.
(Nielsen Independents & Symbols, MAT w.e. 28.12.19)
The Soft Drinks shopper spends more than average, buys more items and visits more frequently. Whilst spending £1.62 on Soft Drinks on average they will also spend £4.94 on other categories. Ensure that you have the relevant Soft Drinks for your shoppers and that they are always available. (HIM CTP 2019)
Offering a meal deal and locating these products next to each other in store can increase shopper spend.
No/low sugar Cola is 48% of this sub-segment, growing ahead of full sugar.
(IRI Symbols and Independents, Value Sales, 52wks to 29/12/19)
Make sure you have an extended range of these drinks to capitalize on this trend.
Over 1 in 3 Soft Drink purchases are made away from the main product fridge. Aisle ends, till displays and free standing display units are the most effective at encouraging impulse purchases.
These are the ‘Must Stock’ lines which shoppers expect to see in a convenience store. By stocking these lines, you will be meeting your customers’ needs and therefore they will visit your store again.
We suggest you stock the following range:
Click shelf to hide/show shelf product list
Diet Coke PM 2 for PM 1.75ltr Coke Zero PM 2 for PM 2ltr Cherry Coke PM 2 for PM 1.5ltr Best-one Diet Lemonade PM 69p 2ltr
Schweppes Lemonade PM 2ltr Schweppes Tonic Water 1ltr Rubicon Mango PM 2 for PM 1ltr
Ocean Spray Cranberry PM 1ltr Best-one Orange Juice PM £1 1ltr Best-one Apple Juice PM £1 1ltr
Coca Cola PM 2 for PM 1.5ltr Fanta Orange PM 2 for PM 2ltr Fanta Fruit Twist PM 2 for PM 2ltr
Lucozade Original PM 1ltr Boost Energy Drink PM £1 1ltr
Robinsons Apple & Blackcurrant NAS PM 2 for PM 900ml Ribena Blackcurrant Concentrate PM 600ml
Pepsi PM 2ltr Pepsi Max PM 2ltr Dr Pepper PM 2 for PM 2ltr
Sprite PM 2 for PM 2ltr IRN BRU PM 2ltr Lucozade Orange PM 1ltr
Best-one Energy PM 89p Pet 1ltr Rob Orange NAS PM 2 for PM 900ml Volvic Tof Strawberry 1.5ltr
Click shelf to hide/show shelf product list
Dr Pepper 330ml IRN BRU PM 330ml Diet Coke Cans 330ml Coke Zero 330ml Coca Cola Original Cans 330ml Pepsi Max 330ml Pepsi Max Cherry Can 330ml
Pepsi Regular PM 330ml Monster Ultra PM 500ml Monster Absolute Zero PM 500ml Monster Energy PM 500ml Monster Pipe Punch PM 500ml Monster Mango Loco PM 500ml
Monster Ripper PM 500ml Ribena Strawberry PM 500ml Oasis Citrus Punch PM £1 500ml Best-one Mineral Water 500ml Volvic 50cl Volvic Go 1 Ltr
7up Sugar Free PM £1 2 for PM 500ml Sprite PM for PM 500ml Lilt Original 500ml Pepsi Max Pet 600ml Pepsi Max Cherry Pet 600ml Pepsi Diet Pet 600ml Pepsi Regular Pet 500ml
Rockstar Xdurance PM 500ml Rockstar Guava Can PM 500ml Best-one Energy S/App PM 39p 250ml Best-one Energy S/Chry PM 39p 250ml Best-one Energy PM 35p 250ml Best-one Energy Sugar Free PM 35p 250ml
Best-one Energy PM 59p Pet 500ml Ribena Blackcurrant PM 500ml Oasis Summer Fruit PM £1 500ml Mount Aqua 500ml Evian Water 50cl Evian Sportscap 75cl
Fanta Orange Zero PM 2 for PM 500ml Fanta Orange PM 2 for PM 500ml Fanta Lemon 500ml Cherry Coke PM 500ml Coke Original PM 500ml Relentless PM £1 500ml
Red Bull Energy PM 250ml Red Bull Energy PM 355ml Red Bull Energy PM 473ml Ribena Really Light PM £1 500ml Robinsons Refreshed Apple & Kiwi PM £1 2 for PM 500ml
Rubicon Spring Strawberry & Kiwi 500ml Rubicon Spring Orange & Mango 500ml Volvic Tof Strawberry 50cl Volvic Tof Lemon & Lime 50cl Highland Spring Sparkling 500ml
IRN BRU 500ml Fanta Fruit Twist PM 2 for PM 500ml Coke Zero Cherry PM 2 for PM 500ml Diet Coke PM 2 for PM 500ml Purdeys Rejuvination 330ml Purdeys Edge 330ml
Red Bull Tropical 250ml Red Bull Orange 250ml Red Bull Sugar Free PM 250ml Red Bull Sugar Free PM 355ml Red Bull Sugar Free PM 473ml
Lucozade Energy Original PM £1 380ml Lucozade Energy Orange PM £1 380ml Lucozade Energy Cherry PM £1 380ml Best-one Water Still Lemon & Lime PM 50p 500ml Lipton Ice Peach 500ml
Dr Pepper Zero PM 2 for PM 500ml Dr Pepper PM 2 for PM 500ml Mountain Dew Citrus PM 500ml Vimto Fizzy PM £1 500ml Coke Zero PM 2 for PM 500ml Boost Energy Drink PM 250ml
Boost Energy Regular PM 500ml Lucozade Sport Orange PM £1 500ml Lucozade Sport Raspberry PM £1 500ml Best-one Isotonic Orange PM 49p 500ml Best-one Isotonic Berryblue PM 49p 500ml
Capri Sun Orange PM 330ml Ribena Blackcurrant PM 250ml Fruit Shoot Apple & Blackcurrant PM 275ml Fruit Shoot Orange Low Sugar PM 275ml Lipton Ice Tea Lemon 500ml
Click shelf to hide/show shelf product list
Fanta Orange PM 2 for PM 2ltr Barrs Lemonade PM £1 2ltr Schweppes Lemonade PM 2ltr
Best-one Lemonade PM 69p 2ltr Schweppes Tonic Water 1ltr Best-one Orange Juice PM £1 1ltr
Best-one Apple Juice PM £1 1ltr Rubicon Mango PM 2 for PM 1ltr
IRN BRU PM 2 for PM 2ltr IRN BRU Xtra PM 2ltr IRN BRU Original PM 1ltr (Scot)
Barrs Cola PM £1 2ltr Lucozade Orange PM 1ltr Robinsons Apple & Blackcurrant NAS PM 2 for PM 900ml
Coca Cola PM 2 for PM 1.5ltr Diet Coke PM 2 for PM 1.75ltr Pepsi PM 2ltr
Click shelf to hide/show shelf product list
IRN BRU Sugar Free PM 330ml IRN BRU Cans 330ml Vimto Original Can 330ml Fanta Orange Cans 330ml Diet Coke Cans 330ml Coke Zero 330ml Coca Cola Original Cans 330ml
Pepsi Max 330ml Pepsi Regular PM 330ml Barrs Cola PM 330ml Monster Ultra PM 500ml Monster Absolute Zero PM 500ml Monster Energy PM 500ml Monster Pipe Punch PM 500ml
Monster Mango Loco PM 500ml Monster Ripper PM 500ml Ribena Strawberry PM 500ml Oasis Citrus Punch PM £1 500ml Best-one Mineral Water 500ml Volvic 50cl Volvic Go 1 Ltr
7up Sugar Free PM £1 2 for PM 500ml 7up Regular PM 500ml Pepsi Max PM 600ml Pepsi Diet Pet 600ml Pepsi Regular Pet 500ml Rockstar Guava PM 500ml
Rockstar Xdurance PM 500ml Best-one Energy S/App PM 39p 250ml Best-one Energy S/Chry PM 39p 250ml Best-one Energy PM 35p 250ml Best-one Energy Sugar Free PM 35p 250ml
Best-one Energy PM 59p Pet 500ml Ribena Blackcurrant PM 500ml Oasis Summer Fruit PM £1 500ml Best-one Mineral Water 500ml Evian Sportscap 75cl
Fanta Orange PM 2 for PM 500ml Fanta Fruit Twist PM 2 for PM 500ml Coke Original PM 500ml Relentless PM £1 500ml Red Bull Energy PM 250ml
Red Bull Energy PM 355ml Red Bull Energy PM 473ml Ribena Really Light PM £1 500ml Rubicon Spring Strawberry & Kiwi 500ml
Rubicon Spring Orange & Mango 500ml Volvic Tof Lemon & Lime 50cl Strathmore Still PM 500ml Glaceau Smart Water 600ml
IRN BRU Sugar Free PM 500ml (Scot) IRN BRU PM 500ml (Scot) Cherry Coke PM 500ml Diet Coke PM 2 for PM 500ml Red Bull Tropical PM 250ml
Red Bull Orange PM 250ml Red Bull Sugar Free PM 250ml Red Bull Sugar Free PM 355ml Red Bull Sugar Free PM 473ml Lucozade Energy Original PM £1 380ml
Lucozade Energy Orange PM £1 380ml Lucozade Energy Cherry PM £1 380ml Macb Strawberry & Kiwi Still 500ml (Scot) Lipton Ice Peach 500ml
Dr Pepper PM 2 for PM 500ml IRN BRU Xtra PM 500ml (Scot) Barrs Cola PM 500ml Coke Zero PM 2 for PM 500ml Boost Energy Drink PM 250ml Boost Energy Regular PM 500ml
Lucozade Sport Orange PM £1 500ml Lucozade Sport Raspberry PM £1 500ml Best-one Isotonic Orange PM 49p 500ml Best-one Isotonic Berryblue PM 49p 500ml Capri Sun Orange PM 330ml
Ribena Blackcurrant PM 250ml Fruit Shoot Apple & Blackcurrant PM 275ml Fruit Shoot Orange Low Sugar PM 275ml Robinsons Rrefreshed Apple & Kiwi PM£1 2 for PM 500ml Lipton Ice Peach 500ml
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