Locating these products next to each other in store can increase shopper spend
(Source: IRI Symbols & Indies Data 52wks to 19/11/17 & HIM CTP 2017)
Ensure your range reflects the changing consumer behaviours. Check our must stocks to see a range of 'no added sugar' products
Take advantage by offering a wide range of Take Home soft drinks
(Source: HIM CTP 2017)
Getting range and availability of soft drinks right is key to encourage purchase
(Source: HIM CTP 2017)
The Soft Drinks Industry Levy (SDIL) is a new government levy intended to encourage producers and importers of soft drinks to provide healthier choices for consumers.
For those brands above the levy (+5g/100ml in ready-to-drink or diluted squash form) this could lead to NPD, re-formulation, pricing and/or pack size changes.
It's purpose is to encourage shoppers to change behaviour through a broader range of low sugar choices & RSP differentials.
Drinks containing 5-8g sugar per 100ml taxed 18p per Litre
Drinks containing 8g+ sugar per 100ml taxed 24p per Litre
The RSP is at your discretion. The price tags below demonstrate the impact of the Levy on selected soft drinks if you choose to maintain your cash margin and pass on the Levy in full with VAT applied.
It is our recommendation that where the levy is applied to a product, it should be passed on to the price the shopper pays. However this is at your discretion.
Increase your offer and facings of low/no sugar products.
Shoppers will still demand added sugar soft drinks as a treat within their balanced diet and lifestyle, so continue to stock added sugar products but ensure your space and facings do reflect the potential shift in shopper demand.
These are the ‘Must Stock’ lines which shoppers expect to see in a convenience store. By stocking these lines, you will be meeting your customers’ needs and therefore they will visit your store again.
We suggest you stock the following range:
Click shelf to hide/show product list
Best-one Water Still Strawberry PM 50p 500ml Volvic Touch Of Fruit Straw Original 50cl Best-one Water Still Lemon & Lime PM 50p 500ml Volvic Touch Of Fruit Lemon & Lime Original 50cl Fuze Tea Peach Hibiscus PM £1 400ml
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