Category advice

Grocery snacking on-the-go icon
Grocery snacking on-the-go

Market Insight

The products within this emerging category fit busy lifestyle trends with mealtimes becoming less rigid and increasingly becoming more popular with millennials.

Oreo Thins, Nutella and BelVita

Strong selling new lines under key brands such as Cadbury Roundie, Oreo Thins and Mcvitie's Digestives Nibbles.

The growing 'On-the-Go' trend means retailers should give these snacking products the space that they warrant)

Growing number of snack products that do not fit into traditional biscuits, confectionery or bagged snacks fixtures.

The success of these products now means they should be brought together to drive incremental sales

Grocery snacking on the go is increasing in popularity throughout the day so ensure you have a range that caters for different needs such as breakfast, the mid morning snack and late afternoon

New products play a vital role in snacking with half of snackers stating that they would try something new

(Mintel Dec 2016)

Maximise impulse purchases

Site a Grocery Snacking On the Go fixture near impulse categories such as confectionery, crisps & snacks or biscuits

Make it easy to shop

Follow our suggested planogram and make local/regional adjustments for your store and shoppers

Ensure you stock the best selling new lines

  1. Oreo Thins
  2. Cadbury Roundie
  3. Mcvitie's Digestives Nibbles OTG

Best selling new lines

New lines add interest and impulse sales

New! Kellogg's Nuts & More.

Biggest launch of 2017 for Kellogg's

Kellogg's Nuts & More

Planogram Layouts

Follow suggested planogram layout to accommodate different eating occasions throughout the day from breakfast to after school treats


Grocery snacking on-the-go

Must Stock Lines

These are the ‘Must Stock’ lines which shoppers expect to see in a convenience store. By stocking these lines, you will be meeting your customers’ needs and therefore they will visit your store again.

We suggest you stock the following range:

Must stock linesMust stock lines
Must stock linesMust stock linesMust stock lines
Grocery snacking on-the-go


Visit our other sites: