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Category advice
Market Insight
Category advice2022
The UK pet food market is now worth a total of £3.2bn.
(PFMA 2022 Market Data)
Pet food is a key category opportunity, especially in Village Stores. Retailers are well positioned to capitalise on the explosion in pet ownership with a strong range.
(Convenience Conference via Nestle Purina September 2021)
3.2 million households in the UK have acquired a pet since the start of the pandemic.
(PFMA Pet Population Data 2021)
Shoppers over index within the pet category, meaning stores are well positioned to serve the increase in pet ownership during the last year.
(Convenience Conference via Nestle Purina September 2021)
Pet food and pet care have proved to be recession proof. As people look to save money, many will make sacrifices in order to keep spending on their pets.
(Euromonitor International)
Customer habits are changing with more at home moments due to flexible working – so treating & wet food growth are still key growth trends.
(IPN Category Insight Sept 2021)
The Pet Potential
Over ONE year, ONE Convenience Pet Food Shopper is worth £1,589 more than the average Convenience Customer!
(Lumina Intelligence Convenience Tracking Programme 2021)
Why should I stock the pet category?
Pet is a valuable category for retailers, as shoppers buy frequently:
- It is worth 6x more than Hot Beverages and Household Cleaning
- The spend per trip is 15% higher than Household Cleaning and Hair Styling
- The frequency of trips is 2x more than Beer & Larger and Ice Cream
- Pet food ranks number 6 in average weight of purchase, this represents a significant part of shoppers purchasing each year
(Kantar, Grocery market, Total Market 52 wks 21st March 2021)
How do I maximise the pet potential in my store?
91% of pet food shoppers plan their purchases before entering a store.
It’s crucial that you ensure core mainstream offerings are available, while maintaining enough flexibility to allow for new products and a broad enough range to create excitement around the fixture.
(Mars Petcare – State of the Pet Nation Report 2020)
Use the planograms and follow the Bestway MUST STOCKS as 55% pet owners fail to make a convenience purchase due to lack of choice.
(Mars Omnichannel Study UK 2018; IGD 2020)
Information correct at time of print.
Must Stock Lines
Category advice2022
These are the ‘Must Stock’ lines which shoppers expect to see in a convenience store. By stocking these lines, you will be meeting your customers’ needs and therefore they will visit your store again.
We suggest you stock the following range:
Planograms
Category advice2022
We suggest you stock the following range:
Click shelf to hide/show shelf product list
View Shelf 1 Products
Dreamies Chicken PMP 60g Felix Goody Bag Original Mix PMP 60g Webbox Delight Cat Sticks Chicken And Liver 6 Pack Whiskas Chicken In Jelly PMP 390g
Best One Pouch Chicken & Turkey PMP 100g Whiskas Pouch Chicken In Jelly PMP 100g Whiskas Pouch Tuna In Jelly PMP 100g Felix Pouch Chicken PMP 100g
Felix Pouch Agail Chicken PMP 100g Gourmet Perle Chicken In Gravy PMP 85g Sheba Tray Salmon PMP 85g
View Shelf 2 Products
Felix Agail Favs In Jelly PMP 12 x 100g Felix Agail Ocean Feasts In Jelly PMP 12 x 100g
Whiskas Pure Delight Poultry PMP 12 x 85g Go Cat Tuna, Herring & Veg PMP 340g
View Shelf 3 Products
Felix Fish Selection In Jelly PMP 12 x 100g Felix Meat Selection In Jelly PMP 12 x 100g
Whiskas Poultry Selection In Jelly PMP 12 x 100g Whiskas Fish Selection In Jelly PMP 12 x 100g
View Shelf 4 Products
Cesar Tray Classics Chicken & Turkey PMP 150g Cesar Tray Classics Turkey & Lamb PMP 150g Pedigree Mixed Selection In Gravy PMP 12 x 100g
Pedigree Dentastix Medium PMP 3 Sticks Pedigree Rodeo Beef PMP 4 Sticks Pedigree Schmackos Multi PMP 12 Sticks
View Shelf 5 Products
We suggest you stock the following range:
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View Shelf 1 Products
Whiskas Cat Milk 200ml Dreamies Chicken PMP 60g Felix Goody Bag Original Mix PMP 60g Webbox Delights Cat Sticks Chicken & Liver 6 Pack Bestone Pouch Chicken & Turkey PMP 100g Bestone Pouch Tuna & Cod PMP 100g
Whiskas Pouch Chicken In Jelly PMP 100g Whiskas Pouch Tuna In Jelly PMP 100g Felix Pouch Chicken In Jelly PMP 100g Felix Pouch Agail Chicken In Jelly PMP 100g Sheba Tray Salmon PMP 85g Sheba Tray Chicken PMP 85g
Pedigree Schmackos Multi PMP 12 Pack Pedigree Dentastix Medium PMP 3 Stick Pedigree Rodeo Beef PMP 4 Stick Pedigree Jumbone Beef & Poultry Medium 2 Stick Bakers Allsorts PMP 98g Bakers Rewards Variety PMP 100g
View Shelf 2 Products
Felix Mixed Selection In Jelly PMP 12 x 100g Felix Fish Selection In Jelly PMP 12 x 100g Felix Meat Selection In Jelly PMP 12 x 100g Felix Agail Ocean Feasts In Jelly PMP 12 x 100g
Felix Agail Favourites In Jelly PMP 12 x 100g Gourmet Perle Chicken In Gravy PMP 85g Gourmet Perle Beef PMP 85g Gourmet Perle Salmon PMP 85g
Cesar Tray Classics Chicken & Turkey PMP 150g Cesar Tray Country Stew Chicken & Veg PMP 150g Cesar Tray Classics Turkey & Lamb PMP 150g Bonio Original 650g
View Shelf 3 Products
Whiskas Fish Selection In Jelly PMP 12 x 100g Whiskas Fish & Meat Selection In Jelly PMP 12 x 100g Whiskas Poultry Selection In Jelly PMP 12 x 100g Whiskas Pure Delight Fish PMP 12 x 100g Whiskas Pure Delight Poulty PMP 12 x 100g
Pedigree Chicken In Jelly PMP 400g Pedigree Beef In Gravy PMP 400g Pedigree Original Loaf PMP 400g Winalot Classics Chicken In Jelly PMP 400g
Winalot Classics Tuna In Jelly PMP 400g Bestone Dog Chicken PMP 400g Butchers Tripe Mix PMP 400g Butchers Tripe Mix PMP 1.2kg
View Shelf 4 Products
Whiskas Complete Chicken PMP 340g Whiskas Complete Tuna PMP 340g Whiskas Complete Kitten Chicken 340g Go Cat Chicken & Duck PMP 340g
Go Cat Tuna, Herring & Veg PMP 340g Purina One Adult Chicken PMP 200g Pedigree Chunks In Jelly PMP 6 x 400g Pedigree Chunks In Gravy PMP 6 x 400g
Winalot Portions Chunks In Gravy PMP 12 x 100g Winalot Portions Chunks In Jelly PMP 12 x 100g Pedigree Mixed Selection In Gravy PMP 12 x 100g
View Shelf 5 Products
Bestone Antibac Cat Litter PMP 5 Litre Thomas Cat Litter PMP 5 Litre Bestone Cat Chicken In Jelly PMP 400g Kitekat Chicken Cij PMP 400g
Whiskas Salmon In Jelly PMP 390g Whiskas Chicken In Jelly PMP 390g Wagg Complete With Beef & Veg PMP 1kg Wagg Complete With Chicken & Veg PMP 1kg
Bakers Complete Beef & Veg PMP 1kg Bakers Complete Chicken & Veg PMP 1kg Harringtons Adult Complete Turkey & Veg PMP 1kg
We suggest you stock the following range:
Click shelf to hide/show shelf product list
View Shelf 1 Products
Whiskas Cat Milk 200ml Whiskas Temptation Chicken & Cheese 60g Dreamies Chicken PMP 60g Dreamies Cheese PMP 60g Dreames Beef 60g Felix Goody Bag Origil Mix PMP 60g Webbox Delights Cat Sticks Chicken & Liver 6 Pack Bestone Pouch Chicken & Turkey PMP 100g Bestone Pouch Tuna & Cod PMP 100g
Felix Pouch Chicken In Jelly PMP 100g Felix Pouch Agail Chicken In Jelly PMP 100g Whiskas Pouch Chicken In Jelly PMP 100g Whiskas Pouch Tuna In Jelly PMP 100g Gourmet Perle Pouch Chicken In Gravy PMP 85g Gourmet Perle Pouch Beef PMP 85g Sheba Tray Salmon PMP 85g Sheba Tray Chicken PMP 85g
Sheba Tray Chicken In Gravy PMP 85g Webbox Delights Dog Sticks Chicken 6 Pack Pedigree Jumbone Beef & Poultry Medium 2 Stick Pedigree Schmackos Multi PMP 12 Pack Pedigree Rodeo Beef PMP 4 Stick Pedigree Dentastix Medium PMP 3 Stick Winalot Shapes 800g Bonio Original 650g
View Shelf 2 Products
Felix Agail Ocean Feasts In Jelly PMP 12 x 100g Felix Agail Favourites In Jelly PMP 12 x 100g Felix Agail Meaty Selection In Jelly PMP 12 x 100g Whiskas Pure Delight Fish PMP 12 x 85g Whiskas Pure Delight Poultry PMP 12 x 85g Whiskas Pure Delight 7+ Poultry PMP 12 x 85g
Gourmet Gold Chicken & Liver 85g Gourmet Gold Ocean Fish 85g Sheba Fresh & Fine Fish In Gravy 6 x 50g Sheba Fresh & Fine Poultry In Gravy 6 x 50g Webbox Chubs Mixed Flavours 6 x 720g
Cesar Tray Classics Chicken & Turkey PMP 150g Cesar Tray Classics Turkey & Lamb PMP 150g Cesar Tray Country Stew Chicken & Veg PMP 150g Bakers Rewards Variety PMP 100g Bakers Allsorts PMP 98g
View Shelf 3 Products
Felix Fish Selection In Jelly PMP 12 x 100g Felix Mixed Selection In Jelly PMP 12 x 100g Felix Meat Selection In Jelly PMP 12 x 100g Whiskas Fish Selection In Jelly PMP 12 x 100g Whiskas Poultry Selection In Jelly PMP 12 x 100g Whiskas Fish & Meat Selection In Jelly PMP 12 x 100g
Whiskas Meat Selection In Gravy PMP 12 x 100g Whiskas 7+ Pouch Poultry PMP 12 x 100g Winalot Classics Chicken In Jelly PMP 400g Winalot Classics Tuna In Jelly PMP 400g Pedigree Chicken In Jelly PMP 385g
Pedigree Original Loaf PMP 400g Pedigree Beef In Gravy PMP 400g Bestone Dog Chicken PMP 400g Butchers Tripe Mix PMP 400g Butchers Tripe Mix PMP 1.2kg
View Shelf 4 Products
Whiskas Complete Chicken PMP 340g Whiskas Complete Tuna PMP 340g Whiskas Complete Kitten Chicken 340g Go Cat Tuna, Herring & Veg PMP 340g Go Cat Chicken & Duck PMP 340g
Go Cat Turkey & Veg PMP 340g Purina One Adult Chicken PMP 200g Pedigree Mixed Selection In Gravy PMP 12 x 100g Winalot Pouch Chunks In Gravy PMP 12 x 100g Winalot Pouch Chunks In Jelly PMP 12 x 100g
Pedigree Chunks In Jelly PMP 6 x 400g Pedigree Chunks In Gravy PMP 6 x 400g Harringtons Adult Complete Turkey & Veg PMP 1kg Harringtons Adult Complete Lamb & Rice PMP 1kg Bakers Meaty Meals Beef PMP 1kg
View Shelf 5 Products
Bestone Antibac Cat Litter PMP 5 Litre Thomas Cat Litter PMP 5 Litre Catsan Hygiene PMP 5 Litre Bestone Chicken PMP 400g Kitekat Chicken Cij PMP 400g
Whiskas Salmon In Jelly PMP 390g Whiskas Chicken In Jelly PMP 390g Wagg Complete With Chicken & Veg PMP 1kg Wagg Complete With Beef & Veg PMP 1kg Wagg Complete With Beef & Veg 2.5kg
Wagg Complete With Chicken & Veg 2.5kg Bakers Complete Beef & Veg PMP 1kg Bakers Complete Chicken & Veg PMP 1kg Bakers Complete Small Dog Beef & Veg PMP 1kg
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