Category advice

Pet icon
Pet

Market Insight

Category advice2022

 

The UK pet food market is now worth a total of £3.2bn.

(PFMA 2022 Market Data)

Pet food is a key category opportunity, especially in Village Stores. Retailers are well positioned to capitalise on the explosion in pet ownership with a strong range.

(Convenience Conference via Nestle Purina September 2021)

3.2 million households in the UK have acquired a pet since the start of the pandemic.

(PFMA Pet Population Data 2021)

Shoppers over index within the pet category, meaning stores are well positioned to serve the increase in pet ownership during the last year.

(Convenience Conference via Nestle Purina September 2021)

Pet food and pet care have proved to be recession proof. As people look to save money, many will make sacrifices in order to keep spending on their pets.

(Euromonitor International)

Customer habits are changing with more at home moments due to flexible working – so treating & wet food growth are still key growth trends.

(IPN Category Insight Sept 2021)

The Pet Potential

Over ONE year, ONE Convenience Pet Food Shopper is worth £1,589 more than the average Convenience Customer!

(Lumina Intelligence Convenience Tracking Programme 2021)

Why should I stock the pet category?

Pet is a valuable category for retailers, as shoppers buy frequently:

  • It is worth 6x more than Hot Beverages and Household Cleaning
  • The spend per trip is 15% higher than Household Cleaning and Hair Styling
  • The frequency of trips is 2x more than Beer & Larger and Ice Cream
  • Pet food ranks number 6 in average weight of purchase, this represents a significant part of shoppers purchasing each year

(Kantar, Grocery market, Total Market 52 wks 21st March 2021)

How do I maximise the pet potential in my store?

91% of pet food shoppers plan their purchases before entering a store.

It’s crucial that you ensure core mainstream offerings are available, while maintaining enough flexibility to allow for new products and a broad enough range to create excitement around the fixture.

(Mars Petcare – State of the Pet Nation Report 2020)

Stock treats alongside main meals, this is a fantastic opportunity to drive incremental sales when customers come into your store.
Price Marked Pack purchasing increases to just under half (49.6%) of shopper visits in convenience.
Make sure you stock brands that customers recognise. 86% of pet food shoppers state they like to stick to brands.

Use the planograms and follow the Bestway MUST STOCKS as 55% pet owners fail to make a convenience purchase due to lack of choice.

(Mars Omnichannel Study UK 2018; IGD 2020)

Information correct at time of print.

Pet

Must Stock Lines

Category advice2022

 

These are the ‘Must Stock’ lines which shoppers expect to see in a convenience store. By stocking these lines, you will be meeting your customers’ needs and therefore they will visit your store again.

We suggest you stock the following range:

Must stock linesMust stock linesMust stock lines
Must stock linesMust stock linesMust stock lines
Must stock linesMust stock linesMust stock linesMust stock lines
Pet

Planograms

Category advice2022

 

We suggest you stock the following range:

Click shelf to hide/show shelf product list

1m Pet Shelf 1
View Shelf 1 Products
1m Pet Shelf 2
View Shelf 2 Products
1m Pet Shelf 3
View Shelf 3 Products
1m Pet Shelf 4
View Shelf 4 Products
1m Pet Shelf 5
View Shelf 5 Products

We suggest you stock the following range:

Click shelf to hide/show shelf product list

2m Pet Shelf 1
View Shelf 1 Products
2m Pet Shelf 2
View Shelf 2 Products
2m Pet Shelf 3
View Shelf 3 Products
2m Pet Shelf 4
View Shelf 4 Products
2m Pet Shelf 5
View Shelf 5 Products

We suggest you stock the following range:

Click shelf to hide/show shelf product list

3m Pet Shelf 1
View Shelf 1 Products
3m Pet Shelf 2
View Shelf 2 Products
3m Pet Shelf 3
View Shelf 3 Products
3m Pet Shelf 4
View Shelf 4 Products
3m Pet Shelf 5
View Shelf 5 Products

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