Category advice

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Market Insight

Category advice2021

 

Independents have out performed the market as consumers shop more locally.

(Kantar Total Market 52 w/c 4th Oct 2020)

Wet Dog accounts for 64% of all sales.

(Kantar Total Market 52 w/c 4th Oct 2020)

Petcare has proved to be recession proof.

(Euromonitor International 2020)

Brands are the preference in convenience. 75% of pet food shoppers purchase only branded items.

(HIM CTP 2019)

55% of consumers are interacting & playing more with their pet, with 18% feeding more treats.

(Nielson Homescan Sept 2020)

Cat & dog pouches, snacks & premium brands sales have accelerated. All feature within Bestway MUST STOCKS.

(Market Advantage | Traditional Convenience | MAT | 15th August 2020)

How to win at pet

Right Range

Ensure Bestway MUST STOCKS are available to meet all shoppers top up requirements.

 

Right Fixture

Review the space you have available in your store & select the 1m, 2m or 3m planogram.

 

Right Execution

Use the chosen planogram to merchandise the allocated space. Dual site promotions on aisle ends & treats by tills.

Winning at pet is as easy as 1-2-3!

best-one shopfront

Shoppers are switching to convenience stores.

Basket spend has increased as shoppers are doing more planned top up shops and spending more time in store.

Shoppers will continue to use the convenience channel for more pet focussed planned missions and larger trips.

 
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Must Stock Lines

Category advice2021

 

These are the ‘Must Stock’ lines which shoppers expect to see in a convenience store. By stocking these lines, you will be meeting your customers’ needs and therefore they will visit your store again.

We suggest you stock the following range:

Must stock linesMust stock linesMust stock lines
Must stock linesMust stock linesMust stock lines
Must stock linesMust stock linesMust stock linesMust stock lines
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Planograms

Category advice2021

 

We suggest you stock the following range:

Click shelf to hide/show shelf product list

1m Pet Shelf 1
View Shelf 1 Products
1m Pet Shelf 2
View Shelf 2 Products
1m Pet Shelf 3
View Shelf 3 Products
1m Pet Shelf 4
View Shelf 4 Products
1m Pet Shelf 5
View Shelf 5 Products

We suggest you stock the following range:

Click shelf to hide/show shelf product list

2m Pet Shelf 1
View Shelf 1 Products
2m Pet Shelf 2
View Shelf 2 Products
2m Pet Shelf 3
View Shelf 3 Products
2m Pet Shelf 4
View Shelf 4 Products
2m Pet Shelf 5
View Shelf 5 Products

We suggest you stock the following range:

Click shelf to hide/show shelf product list

3m Pet Shelf 1
View Shelf 1 Products
3m Pet Shelf 2
View Shelf 2 Products
3m Pet Shelf 3
View Shelf 3 Products
3m Pet Shelf 4
View Shelf 4 Products
3m Pet Shelf 5
View Shelf 5 Products

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