Category advice

Pet icon
Pet

Market Insight

Display Must Stocks:

Ensuring must stocks are merchandised and clearly visible within your store will drive sales.

FACT - 22% of pet owners shopping in convenience stores did not know the store sold petcare.

Pet is near recession proof.

Shoppers will always look to feed and treat their pets!

PMPS: Half of shoppers believe PMPS reassures them that they are not being over charged. Shoppers say that PMPS positively influence their decision to visit that particular store

(HIM CTP 2015)

30 out of our 31 Must Stocks are PMPS

Inspire impulse buying by influencing extra purchases through cross merchandising.:

Shoppers often walk their dogs on the way to buy a newspaper. Try locating dog treats as a second siting near newspapers!

Take advantage of the market: 51% of households own a pet. The likely lifetime cost of a dog (depending on size) is £21k - £33k, whereas a cat is £17k - £21k.:

Pet owners are willing to spend money on their animals!

(PAWS report 2016)

Prioritise Premium Products: Cat & dog owners are moving away from buying cans and are purchasing pouches, as they offer better portion control, are more convenient (tear and serve) and offer a fresher product.

Ensure your fixture offers choice and the option to trade up

Did you know

55% of pet owners know that their convenience store sells petcare but failed to purchase due to lack of choice

(Source: IRI 2015)

Shopper Spend Per Day and the Frequency of Visit

Trading Shoppers Up Will Add More Cash Through Your Till

Cat

  • Go Cat

    Dry Cat

    £0.15p

    (shopper visits every 30 days)

  • Whiskas

    Cat Can

    £0.43p

    (shopper visits every 21 days)

  • Felix

    Cat Pouch

    £0.91p

    (shopper visits every 23 days)

  • Sheba

    Cat Premium

    £1.78p

    (shopper visits every 27 days)

  • Dreamies

    Cat Treat

    £0.23p

    (shopper visits every 24 days)

Dog

  • Bakers

    Dry Dog

    £0.14p

    (shopper visits every 26 days)

  • Pedigree Cil

    Dog Can

    £0.88p

    (shopper visits every 14 days)

  • Cesar

    Dog Premium

    £1.44p

    (shopper visits every 16 days)

  • Dentastix

    Dog Treat

    £1.24p

    (shopper visits every 12 days)

How to Grow Your Pet Sales

Reach more shoppers

Arrow

Improve penetration

  • Stock core range
  • Convert shoppers from can to pouch
  • Offer treats
  • Create visibility in store
  • Right pack format for your shoppers missions

Convert more transactions

Arrow

Improve frequency

  • Trade shoppers from singles to multipacks
  • Offer variety to cater for more occasions e.g. menu choice/treat
  • Create spontaneous purchase

Add more value

Arrow

Improve premiumisation

  • Offer the appropriate range, space and position on shelf
  • Premiumisation plays on the emotional state of the pet owner – take advantage by clear segmentation
  • Premium products command higher ticket prices which means higher profits
Pet

Must Stock Lines

These are the ‘Must Stock’ lines which shoppers expect to see in a convenience store. By stocking these lines, you will be meeting your customers’ needs and therefore they will visit your store again.

We suggest you stock the following range:

Must stock linesMust stock linesMust stock lines
Must stock linesMust stock linesMust stock linesMust stock lines
Must stock linesMust stock linesMust stock lines
Pet

Planograms

If you have a 2m display, we suggest you stock the following range:

Click shelf to hide/show product list

2mx5 Pet planogram Shelf 1
View Shelf 1 Products
2mx5 Pet planogram Shelf 2
View Shelf 2 Products
2mx5 Pet planogram Shelf 3
View Shelf 3 Products
2mx5 Pet planogram Shelf 4
View Shelf 4 Products
2mx5 Pet planogram Shelf 5
View Shelf 5 Products

If you have a 3m display, we suggest you stock the following range:

Complete 3m pet planogram

Click shelf to hide/show product list

3mx5 Pet planogram Shelf 1
View Shelf 1 Products
3mx5 Pet planogram Shelf 2
View Shelf 2 Products
3mx5 Pet planogram Shelf 3
View Shelf 3 Products
3mx5 Pet planogram Shelf 4
View Shelf 4 Products
3mx5 Pet planogram Shelf 5
View Shelf 5 Products

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Visit our other sites:

Best-one

Bestpets

BB Foodservice

Essentially Catering Magazine

Bestway Export

Bestway Vans Direct

 

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