Category advice

Stock the core

62% of total value sales and 55% of total units sold came from the top 12 products

(Nielsen 2019)

Ice cream is key

Ice cream is the largest frozen category in summer and winter, delivering 22% of frozen sales in summer and 13% in winter

(Kantar, 19)

Availability

With promotions on single cases at Bestway, you can buy only what you need

Drive sales with NPD

11% of the total impulse ice cream sales came from new products in 2019

(Nielsen 2019)

Make it visible

40% of ice cream is bought on impulse. It is the 2nd most impulsive category after confectionery

(him!)

Don’t forget take home

Multipacks and tubs sell all year round and make a great after dinner treat