Category advice

Ice Creams icon
Ice Creams icon

Market Insight

Category advice2020

 

Stock the core

62% of total value sales and 55% of total units sold came from the top 12 products

(Nielsen 2019)

Ice cream is key

Ice cream is the largest frozen category in summer and winter, delivering 22% of frozen sales in summer and 13% in winter

(Kantar, 19)

Availability

With promotions on single cases at Bestway, you can buy only what you need

Drive sales with NPD

11% of the total impulse ice cream sales came from new products in 2019

(Nielsen 2019)

Make it visible

40% of ice cream is bought on impulse. It is the 2nd most impulsive category after confectionery

(him!)

Don’t forget take home

Multipacks and tubs sell all year round and make a great after dinner treat

Ice Creams icon

Must Stock Lines

Category advice2020

 

These are the ‘Must Stock’ lines which shoppers expect to see in a convenience store. By stocking these lines, you will be meeting your customers’ needs and therefore they will visit your store again.

We suggest you stock the following range:

Must stock lines
Must stock linesMust stock lines
Must stock linesMust stock linesMust stock lines
Ice Creams icon

Planograms

Category advice2020

 

We suggest you stock the following range:

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6 Basket Ice Creams Shelf 1
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