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Category advice

Market Insight

Category advice2020

Stock the core

62% of total value sales and 55% of total units sold came from the top 12 products

(Nielsen 2019)

Ice cream is key

Ice cream is the largest frozen category in summer and winter, delivering 22% of frozen sales in summer and 13% in winter

(Kantar, 19)

Availability

With promotions on single cases at Bestway, you can buy only what you need

Drive sales with NPD

11% of the total impulse ice cream sales came from new products in 2019

(Nielsen 2019)

Make it visible

40% of ice cream is bought on impulse. It is the 2nd most impulsive category after confectionery

(him!)

Don’t forget take home

Multipacks and tubs sell all year round and make a great after dinner treat

90ml

An indulgent velvety white chocolate ice cream, enriched with a luscious raspberry sauce swirl and coated in Magnum’s signature cracking Ruby chocolate.

90ml

Velvety smooth mango, mixed with passion fruit into a creamy ice cream, covered in white chocolate and coconut flakes.

75ml

Chocolate flavoured sandwich biscuits filled with vanilla flavour ice cream with crushed biscuit pieces.

100ml

Tapping into the growing sales of mint flavour confectionery (+34%) and ice cream. (+13%). Mint ice cream with Maltesers mini pips, coated in a chocolate layer.

90ml

Enrobed in double-dipped rich chocolate, biscuit bits and creamy caramel.

105ml

For younger and older kids alike, new Cola flavour Calippo provides an alternative to the number 1 kids product Calippo Orange.

55ml

Much loved childrens confectionery brand Freddo now in ice cream - Cadbury chocloate ice cream sandwiched together by two coca biscuits.

100ml

Fruity flavour ice cream with candies wrapped in a sour fruit sorbet.

Must Stock Lines

Category advice2020

These are the ‘Must Stock’ lines which shoppers expect to see in a convenience store. By stocking these lines, you will be meeting your customers’ needs and therefore they will visit your store again.

We suggest you stock the following range: