Category advice

Ice Creams icon
Ice Creams icon

Market Insight

Category advice2020


Stock the core

62% of total value sales and 55% of total units sold came from the top 12 products

(Nielsen 2019)

Ice cream is key

Ice cream is the largest frozen category in summer and winter, delivering 22% of frozen sales in summer and 13% in winter

(Kantar, 19)


With promotions on single cases at Bestway, you can buy only what you need

Drive sales with NPD

11% of the total impulse ice cream sales came from new products in 2019

(Nielsen 2019)

Make it visible

40% of ice cream is bought on impulse. It is the 2nd most impulsive category after confectionery


Don’t forget take home

Multipacks and tubs sell all year round and make a great after dinner treat

Ice Creams icon

Must Stock Lines

Category advice2020


These are the ‘Must Stock’ lines which shoppers expect to see in a convenience store. By stocking these lines, you will be meeting your customers’ needs and therefore they will visit your store again.

We suggest you stock the following range:

Must stock lines
Must stock linesMust stock lines
Must stock linesMust stock linesMust stock lines
Ice Creams icon


Category advice2020


We suggest you stock the following range:

Click shelf to hide/show shelf product list

6 Basket Ice Creams Shelf 1
View Shelf 1 Products
6 Basket Ice Creams Shelf 2
View Shelf 2 Products

View previous

View next

Visit our other sites: