Category advice

Ice Creams icon
Ice Creams

Market Insight

Ensure you stock the Must Stock lines, as your shoppers will be looking for these products in your store.

See page 4

Single sales of ice cream is a great footfall driver – why not encourage your customers to trade up to a multipack

Drive customer excitement and sales growth by stocking NPD

Offer a wider range of Take Home ice cream. Stock key brands that offer value for money such as Oreo Cookie PMP as well as more premium brands

Ice cream is a year round opportunity.

1/3 of all Take Home ice cream is sold during winter

(Source: Nielson Scantrack Convenience Data 52 week 8th October 2017)

Premiumisation is key to growth.

Stock a good range of premium brands such as Magnum Double

Ice creams

5 pillars to grow your ice cream sales

Get the core right

Maximise your sales by stocking the Must Stock range

Get the core right products


Drive growth with exciting NPD

NPD products

Win in Take Home

Make sure you buy the core range by including Take Home ice cream in your range

Take Home products

Win with Premium

Drive incremental shopper spend by including premium brands in your range

Premium products

Get New Users

Tap into the non-dairy trend and gain incremental sales, as shoppers are looking for a healthier diet

New User products

Check out the exciting NPD for 2018!

New snacking range PM £1

Walls Magnum Caramel Nut Bar PM £1
Solero Strawberry Smoothie PM £1

New snacking range products


Rowntrees Watermelon
Rowntrees Orange Push Up

Kids products

Chocolate treat

M&M's Peanut Ice Cream
Toblerone Ice Cream

Chocolate treat products
Ice Creams

Must Stock Lines

These are the ‘Must Stock’ lines which shoppers expect to see in a convenience store. By stocking these lines, you will be meeting your customers’ needs and therefore they will visit your store again.

We suggest you stock the following range:

Must stock lines
Must stock linesMust stock lines
Must stock linesMust stock linesMust stock lines
Ice Creams


If you have a 6 basket freezer display, we suggest you stock the following range:

6 basket Ice Cream planogram Row 1
View Row 1 Products
6 basket Ice Cream planogram Row 2
View Row 2 Products
6 basket Ice Cream planogram Row 3
View Row 3 Products

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