With 4 roll accounting for almost half of all toilet tissue bought in Independents, outperforming the total market.
(Nielsen w/e 4/12/21)
(Supplier Manufacturer Data)
Daz Go Pods (SKU: 196318) being the brand leader followed by Ariel (SKU: 413356)
(IRI – Laundry Detergents – Impulse – Value Sales – MAT: 11.09.2021)
169745 Finish Powerball All in 1 Max 13s is the top performing SKU in Independents.
(IRI – Total Market – ADW and HWD – Value Sales – MAT: 30.09.2021)
(Lumina Intelligence 2020)
Since the pandemic, a new wave of amplified hygiene needs has been created.
Febreze, Air Wick and Glade are all major brands in the Air Care category
46% of consumers are using more anti bacterial products in their home*
35% are using an anti bacterial washing up liquid*
25% are using anti bacterial dish washer products*
Information correct at time of print.
These are the ‘Must Stock’ lines which shoppers expect to see in a convenience store. By stocking these lines, you will be meeting your customers’ needs and therefore they will visit your store again.
We suggest you stock the following range:
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