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Category advice
Market Insight
Category advice2021
Toilet paper in Impulse grew ahead of the market at +14.7% in 2020, with 4 roll accounting for half (50%) of all value sales.
(Nielsen EPOS 52 Weeks up to 28.11.20 only)
Laundry Pods have overtaken Powders to become the No.1 format within the category in the Independents Channel.
Daz Go pods (SKU 196318) being the brand leader followed by Ariel (SKU 413356).
There has been an increase in top-up shops being the main mission for shoppers in convenience, a trend expected to continue.
Make sure to stock a wide range of products across all key categories and ensure good availability.
‘Anti Bacterial’ is a key shopper need state.
Since the pandemic there has been exceptional growth of over 30% in the Household ‘Anti Bacterial’category.
(Bestway data 2020)
Own label household products are important by offering increased value verses branded products
and deliver on average over 30% POR.
Paper
- Larger pack formats have seen growth as shoppers spend more time at home.
- The increased demand in Toilet Tissue sees the average shopper buy around 144 rolls a year, an increase of 8 rolls per a household year on year.
- (Manufacturer Research via Calayx2020)
Laundry
- New families increase their laundry spend by 50%.
- 44% of households contain someone with sensitive skin.
- Perpetration of Non-Bio is the highest amongst young families.
Laundry Pods are a key driver of growth within Main Wash Laundry
Air Care
More than half of Air Care sales are impulse purchases, so make sure you give good visibility and impulse sites in store.
Surface Cleaners
Did you know?
46% of consumers are using more anti bacterial products in their home*
35% are using an anti bacterial washing up liquid*
25% are using anti bacterial dish washer products*
Dettol and Zoflora are two key brands in the ‘Anti Bacterial’ and ‘Disinfectant’ category. Shoppers continue to look for brands that they know and trust – ensure that Anti Bacterial and Disinfectant products in a variety of formats (triggers, wipes and liquids) are clearly visible on shelf and form part of the Core Range.
There are a wide range of ‘Anti Bacterial’ products available in depots now!
- 99544
Dettol Surface
£1.69, 500ml - 680793
Zoflora Assorted
120ml - 645387
Best-one
Antibacterial Wipes
£1, 50's - 186850
Dettol Laundry
Cleanser £3, 1ltr - 703845
Nicky Defend
Hand Towel 100's - 715511
Dettol Disinfectant
Linen Spray 400ml
Information correct at time of print.
Must Stock Lines
Category advice2021
These are the ‘Must Stock’ lines which shoppers expect to see in a convenience store. By stocking these lines, you will be meeting your customers’ needs and therefore they will visit your store again.
We suggest you stock the following range:
Planograms
Category advice2021
We suggest you stock the following range:
Click shelf to hide/show shelf product list
View Shelf 1 Products
Bestone Economy Foil 69p 2m Bestone Cling Film 69p 300mm
Bestone Swing Bin Liners £1.59 20's Bestone Refuse Sacks £1.25 10's
View Shelf 2 Products
Daz Liquid Regular P/M 20 Wash Surf Tropical £2.49 10 Wash
View Shelf 3 Products
Comfort Concentrate Blue P/M 750ml Lenor Summer Breeze £1.75 630ml Vanish Multi Gold £4.79 470g
Fairy Liquid Original P/M 433ml Bestone Wul Green 69p 500ml Bestone Wul Citrus 69p 500ml
View Shelf 4 Products
Airwick Sweet Pea P/M 240ml Bestone Air Freshener Orchid 79p 240ml Mr Sheen Original P/M 300ml
Domestos Blue £1 750ml Bestone Bleach Original 69p 750ml Bestone Bleach Citrus 69p 750ml
Dettol Surface Wipe P/M 30's Bestone Antibacterial Wipes £1 50's Flash Spray Bleach P/M 450ml
View Shelf 5 Products
We suggest you stock the following range:
Click shelf to hide/show shelf product list
View Shelf 1 Products
Marigold Extra Gloves Medium Bestone Economy Foil 69p 2m Bestone Cling Film 69p 300mm
Bestone Swing Bin Liners £1.59 20's Bestone Refuse Sack 1.25 10's Bestone Jumbo Kitchen Towel £1 1 Roll
Fiesta Kitchen Towel Jumbo P/M Roll Regina Blitz Kitchen Towel Spk 2 Roll
View Shelf 2 Products
Bold Powder Lavender £2.99 650g Surf Tropical £2.49 10 Wash Bestone Powder Summer £1.29 13 Wash Ariel Gel Original 24 Wash
Daz Liquid Regular P/M 20 Wash Comfort Concentrate Blue P/M 750ml Lenor Summer Breeze £1.75 630ml Vanish Multi Gold £4.79 470g
Kleenex Original £1 72's Kleenex XL Compact £1.99 2pk Kleenex Balsam Tissues 9's Bestone Kitchen Towel £1.89 4 Rolls
View Shelf 3 Products
Daz Powder Regular £2.49 650g Fairy Non Bio Pods P/M 12's Daz Go Pods P/M 12's
Ariel Pods P/M 12's Bold 2in1 Liquid Pods P/M 12's Andrex Quilts P/M 4 Rolls
Andrex Smooth Touch P/M 4 Rolls Andrex Skin Kind P/M 4 Rolls Andrex Classic P/M 2 Rolls
View Shelf 4 Products
Fairy Liquid Original P/M 433ml Bestone Wul Green 69p 500ml Bestone Wul Citrus 69p 500ml Finish All In 1 Tab P/M 13's Dettol Dis Linen Spray 400ml
Zoflora Assorted 120ml Dettol 500ml Febreze Air P/M Cotton 300ml Airwick Sweet Pea P/M 240ml Bestone A/Fresh Orch 79p 240ml
Mr Muscle Oven Cleaner 300ml Mr Sheen Original P/M 300ml Bestone Soft Tissue White £1 4 Rolls Andrex Classic P/M 4 Rolls Andrex Washlets 40's
View Shelf 5 Products
Domestos Blue £1 750ml Bestone Bleach Original 69p 750ml Bestone Bleach Citrus 69p 750ml Astonish Germ Disinfect £1 750ml Dettol Surface Wipe P/M 30's
Bestone Antibacterial Wipes £1 50's Flash Spray Bleach P/M 450ml Flash Spray Bath P/M 450ml Mr Muscle Window P/M 750ml
Mr Muscle Cit Kitchen £2.25 750ml Bestone Luxury T/Tissue £1.49 4 Rolls Andrex Classic P/M 9 Rolls Bestone Luxury T/Tissue £2.69 9 Rolls
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