Category advice

Hot Beverages icon
Hot Beverages

Market Insight

Category advice2021


Total Hot Beverages is worth £287m in Convenience.

Coffee forms 70% of the category, worth £201m and is up +0.4% in Convenience.

(IRI & Kantar, 52 w/e 19th June 2021)

Tea sector is worth £85m in Convenience, forming 30% of the category.

Standard Black Tea is worth £62m in Convenience, accounting for 72% of the Tea sector.

(IRI & Kantar, 52 w/e 19th June 2021)

Fruit & Herbal (+6.1%) and Decaf (+8.9%) are the key growth areas within Tea, and both are delivering strong growth in Total Market.

(IRI & Kantar, 52 w/e 19th June 2021)

Shoppers are switching into healthier, decaffeinated options – opportunities to increase range in Convenience.

(Kantar, 52 w/e 13th June 2021)

RTD Coffee is worth £94m in Convenience, growing at 15.6% Year on Year.

(IRI Convenience GB 52 w/e 19th June 2021)

Coffee Pods are the fastest growing segment in Total Market, up 18%.

Convenience outperform the market, with Coffee Pod growth at +22.7%.

(IRI & Kantar, 52 w/e 19th June 2021)

Instant Coffee forms 54% of the category, and is worth £155m to the Convenience channel.

(IRI & Kantar, 52 w/e 19th June 2021)

Stock the best sellers

Having the right range of brands is vital to avoid losing sales We know that over a fifth of consumers (21%) would fail to buy if their preferred brand was unavailable.

(HIM April 2018)


Extend into areas of growth such as Fruit and Herbal, Decaf and Green.

These areas will deliver increased and incremental value.


Improve range of products and price & promo.

Breadth of range as well as price and promotion are also key factors to satisfying the Hot Beverages shopper.

Ensure Hot Beverages is easily located in store, ideally adjacent to associated categories

such as Sugar, Biscuits, Cakes and Morning Goods. This will inspire shoppers and increase basket spend.


Introduce more products in fast-growing segments, premium coffees, beans and machine pods.

Information correct at time of print.

Hot Beverages

Must Stock Lines

Category advice2021


These are the ‘Must Stock’ lines which shoppers expect to see in a convenience store. By stocking these lines, you will be meeting your customers’ needs and therefore they will visit your store again.

We suggest you stock the following range:

Must stock linesMust stock lines
Must stock lines
Must stock linesMust stock linesMust stock linesMust stock lines
Hot Beverages


Category advice2021


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