Additional £23m spent on the category this year. Growth through more shoppers spending more at higher prices year on year, as shoppers trade up.
(IRI & Kantar, 52 w/e 18th July 2020)
Convenience is growing +9%.
(IRI Total Market 52 w/e 08.08.20)
(IRI Total Market 52 w/e 08.08.20)
(IRI & Kantar, 52 w/e 18th July 2020)
Growth delivered through more shoppers and shoppers trading up into premium sectors and brands.
(Kantar, 52 w/e 12th July 2020)
(IRI Total Market 52 w/e 08.08.20)
(IRI Total Convenience 52 w/e 08.08.20)
Having the right range of brands is vital to avoid losing sales. We know that over a fifth of consumers (21%) would fail to buy if their preferred brand was unavailable.
(HIM April 2018)
Breadth of range as well as price and promo are also key factors to satisfying the Hot Beverages shopper.
Non-everyday black tea SKU's are delivering value sales growth.
(IRI Total Market 52 w/e 08.08.20)
A prominent position next to associated products like sugar and biscuits is ideal, and will encourage cross shopping.
Introduce more products in fast‑growing segments, premium coffees, beans and machine pods.
These are the ‘Must Stock’ lines which shoppers expect to see in a convenience store. By stocking these lines, you will be meeting your customers’ needs and therefore they will visit your store again.
We suggest you stock the following range:
Click shelf to hide/show shelf product list
Cadbury Drinking Chocolate £1.99 250g Best-one Hot Chocolate £1.99 400g Horlicks Original Malt P/M 200g Ovaltine Original +50% Ef 200g
Nescafé Gold Blend P/M 100g Best-one Gold Roast £2.19 100g Best-one Rich Roast Coffee £1.99 100g
Lavazza Qualta Rossa 250g Best-one Rich Roast Arabica 227g Nescafé Azera 60g
Kenco Really Smooth P/M 100g Kenco Really Rich P/M 100g Nescafé Coffee £2.99 95g Nescafé Coffee P/M 50g
Nescafé Decaf £2.99 95g Best-one Instant Coffee £1.19 100g Nescafé Cappuccino Unsweetened £2.50 8's
Nescafé Gold Cappuccino £2.50 8's Nescafé 3in1 Origiginal £1 17g Nescafé 3in1 Caramel £1 17g
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