Category advice

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Hot Beverages

Market Insight

Category advice2019

 

The coffee market is worth £161m in Convenience and is growing at 2.2% YOY

(Nielsen ScanTrack, GB Total Coverage Convenience, 52 Weeks, 15th June 2019)

Freeze Dried represents the biggest sector in Instant and takes close to half of total sales (45%)

(Nielsen ScanTrack, GB Total Coverage Convenience, 52 Weeks, 15th June 2019)

RTD Cold Coffee Total Market has grown +32% in the last year and is worth £98m. Convenience is growing +42%.

Over 5 million Household buy Pods

(IRI Total Market 52 w/e 20.04.19)

Super Premium Instant Coffee is now ½ the size of Regular Instant coffee in Convenience

(IRI Total Convenience 52 w/e 20.04.20.19)

The Total Tea Category is worth £673m and is growing at 1.5% YOY)

(Kantar, Drivers for GB, 52 wks. 11.08.19)

The growth in the total tea category is coming from Black Decaf Tea (5.4% YOY), Fruit & Herbal (3.9% YOY) and Speciality (0.1% YOY)

(Nielsen, Total Coverage, 52 Weeks, (10/08/2019)

Ground takes up the majority of sales in R&G (62%), though Capsules is not a negligible sector (29%) growing strongly at +9% YOY. Capsules’ growth has been driven mostly by the Nespresso Compatible ones (+41%).

Despite Beans remaining an underdeveloped segment in Convenience, it is seeing significant positive shifts YOY (+21.3%)

(Nielsen ScanTrack, GB Total Coverage Convenience, 15th June 2019)

1

Stock the best sellers – Having the right range of brands is vital to avoid losing sales. We know that over a fifth of consumers (21%) would fail to buy if their preferred brand was unavailable.

(HIM April 2018)

2

Improve range of products and price & promo – breadth of range as well as price & promo are also key factors to satisfying the Hot Beverages shopper.

3

Range premium SKU’s: non-everyday black tea SKU’s are delivering value sales and profit growth.

(Nielsen, Total Coverage, 52 wks, 10/08/2019)

4

Make hot beverages easy to find in store: a prominent position next to associated products like sugar and biscuits is ideal, and will encourage cross shopping.

5

Introduce more products in fast-growing segments, premium coffees, beans and machine pods.

Cups of tea and coffee
Hot Beverages

Must Stock Lines

Category advice2019

 

These are the ‘Must Stock’ lines which shoppers expect to see in a convenience store. By stocking these lines, you will be meeting your customers’ needs and therefore they will visit your store again.

We suggest you stock the following range:

Must stock linesMust stock lines
Must stock linesMust stock lines
Must stock linesMust stock linesMust stock lines
Hot Beverages

Planograms

Category advice2019

 

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