Category advice

Hot Beverages icon
Hot Beverages

Market Insight

There are 24 million Tea buyers in the UK with 87% households buying into Tea

(him! April 2018)

The Hot Beverages category is worth £2.2bn and growing 6.5% YOY.

With growth in both Tea and Coffee

(Kantar June 2018)

The Coffee market is worth £157m in convenience and is growing at 6% YOY

(Nielsen May 2018)

Decaf Tea and Special Tea are growing ahead of the category (+10% and +6% respectively) as shoppers opt for healthier lifestyle choices

(Nielsen May 2018)

Brand followed by price, promotions and range are most important to Coffee and Hot Beverage shoppers

(him! April 2018)

Coffee is a destination category.

Over a quarter of Coffee shoppers are driven to store in particular to buy Coffee

(him! April 2018)

Tap into the growth of top up missions –

Hot Beverages is a key segment bought on top up missions.

Tea is a category which drives higher basket spend and size in this mission. Ensure your fixture is easy to find and shop

Value in Tea – demonstrate value and give shoppers confidence through price marked packs and clearly displaying prices

Tap in to the health trends – Ensure a minimal top sellers range in Decaf, Green and Fruit & Herbal which drive higher sales per trip. Use premium & mainstream brands to attract all types of shoppers

Innovate to provide shoppers coffee choices that can be enjoyed anytime, anywhere. RTD Chilled coffee is now worth £72m and growing +42%

Improve range of products and price & promotions – Breadth of range as well as price & promo are also key factors to satisfying the coffee shopper

Importance of having an offering in each of Instant Coffee's sectors – Instant takes up the majority of total sales in convenience hence should have most of the space on shelf. Moreover, due to Instant Coffee's importance and size, it is vital to have an offering in each of its sectors

Hot Beverages

Must Stock Lines

These are the ‘Must Stock’ lines which shoppers expect to see in a convenience store. By stocking these lines, you will be meeting your customers’ needs and therefore they will visit your store again.

We suggest you stock the following range:

Must stock linesMust stock lines
Must stock lines
Must stock linesMust stock linesMust stock lines
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