Category advice

Hot Beverages icon
Hot Beverages

Market Insight

Premium coffee is the fastest growing +10.4%

(source: IRI w/e 25/02/17)

Speciality teas are in growth +4%, Fruit & Herbal +7% and Green Tea +1%

(source: Nielson w/e 25/02/17)

97.5% of UK households buy Hot Beverages,

that's more than Alcohol (90.5%), Mineral Water (70.7%) & Toilet Tissue 92.7%)

Total Hot Beverages category is worth £1.7bn

(IRI Data 25.02.17),

Instant Coffee is the largest segment with 41% of sales

Black Tea accounts for 20% of hot beverage sales

but is declining due to changes in shopper trends

Hot beverages are a highly loyal and planned purchase – 84% of shoppers plan to buy hot beverages

Cadburys Drinking Chocolate and PG Tips

Get back to basics – focus on driving core range by simplifying choice whilst still focusing on growth trends

Drive your sales through implementing up weighted promotions on key lines

Stock a good range of Speciality Tea to meet shopper demands such as Twinings Green Tea, Twinings Peppermint Tea, Earl Grey and English Breakfast

Nescafé Azera and Douwe Egberts

Make space for both Premium and Super Premium Coffee on your fixture for brands such Nescafé Azera, Carte Noire and Douwe Egberts

60% of volume of the Caffe Menu range (Nescafé Mocha, Cappuccino, Latte) is purchased in addition to instant coffee

Nescafé coffee jars

Ensure good availability on PMPs as the top 3 PMP coffee lines account for 48% total coffee sales (Nescafé 50g, Nescafé 100g, Gold Blend 100g)

Tea cups and saucers
Hot Beverages

Must Stock Lines

These are the ‘Must Stock’ lines which shoppers expect to see in a convenience store. By stocking these lines, you will be meeting your customers’ needs and therefore they will visit your store again.

We suggest you stock the following range:

Must stock linesMust stock lines
Must stock lines
Must stock linesMust stock linesMust stock lines
Hot Beverages

Planograms

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