e.g. Block “Mainstream Flours” together and “Bread Making Flours” together on the fixture. This will help shoppers quickly identify where the product they want to purchase is on shelf.
Source: IRI, Convenience Stores, MAT to 03 December
Block by brand provides clarity and helps the shopper find their products through brand recognition. Use brands to signpost sectors as these are most recognised by shoppers on a 'replenishment' mission.
Source: IRI, Convenience Stores, MAT to 03 December 2016
These are the ‘Must Stock’ lines which shoppers expect to see in a convenience store. By stocking these lines, you will be meeting your customers’ needs and therefore they will visit your store again.
We suggest you stock the following range:
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