Category advice

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Market Insight

Category advice2021


61% of people avoid visiting the GP in fears of contracting covid-19, ensure you are stocked up on the Must Stock range as a minimum to meet as need stated.

(Streetbees 2020)

1 in 2 of shoppers say it’s inconvenient or embarrassing to ask for health products.

Moving medicines onto the shop floor is proven to increase sales by 30 to 40%.

(Streetbees 2020)

4 in 5 shoppers have changed how they manage their Health & Wellbeing due to COVID.

This has created a significant opportunity to capitalise onsales of medicines.

Growing category.

The ageing population means people are suffering from more minor ailments and are increasingly being encouraged to self medicate, partly to take the strain off the NHS.

39% of customers spend more on Healthcare.

(Truth Healthcare Research Dec 2020)

Ideal for Convenience channel.

Sufferers will not travel far if not feeling well, so medicines are bought at the most convenient location.

Digestive Health

64% of adults have experienced some form of Digestive Health issue. Small stores have outperformed the market in Indigestion with the subcategory now delivering nearly 70% of total Digestive Health value for the channel.

3 key brands in the category are known for different reason and must be available to drive the category value further.

619277 Rennies Spearmint 24’s   527103 Gaviscon Liq Aniseed 150ml
619288 Rennies Peppermint 24’s   201990 Gaviscon Dbl Action Liq 150ml

Full range of Rennie and Gaviscon available in depots now.

Nexium – Coming Soon (3rd biggest tablet brand in the category to provide even more lasting solution).


Largest Vitamins brand in the channel and the biggest value contributor in the Vitamins (energy) category

Berocca Effervescent 7’s (SKU 679677)

Anti Tiredness is a significant category in the channel and is a must stock

Pro Plus 24’s (SKU 113659)

  1. Use Cold & Flu and Allergy as joint “Seasonal Space” by merchandising the two together. In this way it is easy to flex space in seasons – allocating more to Allergy in Spring/Summer and giving more space to Cold & Flu in Autumn/Winter.
  2. Giving shoppers a solution for all their health needs, even if space is limited. Focus on the biggest SKUs in the category if space is limited.
  3. Make it easy to find and don’t hold it behind the counter as shoppers will be unlikely to ask, especially if it is an embarrassing condition.
  4. Put signs at the front door, highlighting that you sell healthcare is a must, so customers know even before they get to the fixture. Highlight it at the fixture with signage – the basic pharmacy green and white cross is a key identifier of healthcare.
  5. Seasonal Focus – Flex space given to core winter /summer meds categories, as strong seasonal uplifts for some categories warrant increased space.

Pain Relief – All year round

  Nurofen Express Tablets 10’s
SKU 564009
Nurofen is the largest adult oral analgesic brand in the market.
Galpharm Ibuprofen 200mg
Tablets 16’s SKU 324634
Galpharm is the next best alternative in the adult oral analgesics category.
  Calpol Infant 100ml Liquid
SKU 598669
By far the largest kids medicine brand within Health Care.
Nurofen for Children
SKU 451008
Next biggest selling brand providing an alternative active ingredient.
  Most commonly purchased area of Healthcare Brands offer higher cash margin.   A mission where parents are prepared to spend.  

Cough & Cold – Seasonal peaks from October – February

Lemsip Max Cold & Flu Lemon 5’s
SKU 628615
Largest brand in Cold & Flu Citrus is top flavour over blackcurrant in Healthcare.
Lemsip Max Cold & Flu Capsules 16’s
SKU 549782
An alternative on-the-go format from the Largest brand.
Beechams All in One 160ml
SKU 984225
Not the largest brand in the segment, but a good all-in-one/multipurpose liquid that covers sort throats, commonly ranged in convenience stores.
Strepsils Honey & Lemon 8’s
SKU 467519
Well recognised Medicated Confectionary brand with a popular flavour.

Allergy – All year round & seasonal peaks from February – August

Piriteze Allergy Tablets 7’s
SKU 491440
Largest allergy product in Convenience and growing at +40.2%.
Active Ingredient: Betirizine hydrochloride.
Clarityn Allergy Tablets 7’s
SKU 744870
An alternative active within the allergy category, offering shopper choice.
Active Ingredient: Loratadine

Information correct at time of print.


Must Stock Lines

Category advice2021


These are the ‘Must Stock’ lines which shoppers expect to see in a convenience store. By stocking these lines, you will be meeting your customers’ needs and therefore they will visit your store again.

We suggest you stock the following range:

Must stock linesMust stock linesMust stock linesMust stock lines
Must stock linesMust stock linesMust stock linesMust stock linesMust stock linesMust stock linesMust stock linesMust stock lines


Category advice2021


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