Category advice

Health & Beauty icon
Health & Beauty

Market Insight

Category advice2021

 

Communicate Value

PMP’s in the Health & Beauty category are typically very competitive versus the marketplace and can offer real value for money.

High level of promotional sales in this category

Utilise our deals to drive additional sales in your store.

Pack Formats

Where space allows, stock multiple pack formats of categories as shoppers are usually format loyal. ie. deodorant aerosols and roll on deodorants.

Shoppers trust beacon brands

Toiletries shoppers have remained brand loyal throughout the pandemic and are driving growth vs. Own Label.

Shoppers are looking for brands that they know and trust. Checkout our Must Stock range which includes key brand SKU’s.

Baby Care

Shoppers are valuable as they spend up to 38% more than the average shopper, ensure to stock the Must Stock Baby range as a minimum.

(Kantar Worldpanel Data)

Key Opportunities & Tips in Health & Beauty

Why are PMP’s important to your shoppers

PMP’s give shoppers the confidence that they’re being charged the right price, which can help increase basket spend.

Toiletry products

See in depot now for our new PMP range of key toiletries.

  • 746231 – Simple Cleansing Facial Wipes PM £2, 25’s
  • 742330 – Impulse Body Spray Tease PM £1, 75ml
  • 742306 – Sure Roll On Original Mens Deodorant PM £1.25, 50ml
  • 742317 – Sure Women Anti Perspirant Aerosol Bright PM £1.25, 150ml
  • 742328 – Sure APA Invisible PM £1.25, 150ml
  • 752690 – Dove Bodywash Deep Nourish PM £1.20, 225ml
  • 746107 – Dove Roll On Original PM £1.50, 50ml
  • 742941 – Head & Shoulders 2in1 Classic Clean PM £2.99, 225ml

To maximise Oral care sales, stock a range of toothpastes that cover the biggest segments of sales – Complete Care, Whitening & Sensitive.

To grow sales further ensure you have a toothbrush, toothpaste and mouthwash merchandised on shelf.

See in depot for our current offers.

NEW Hair Colourants – £2.5m new consumers bought into the category in 2020.

Where Clairol Nice’n Easy is considered the No1 brand with 5.6% penetration.

Listings in selected branches. Inquire in depot if you cannot find the product.

Female care is an essential category and shoppers are brand and format loyal.

Therefore it is important to ensure all formats are represented on shelf making sure the top performing SKUs are always available.

  • 133604 Always Ultra Night £2.29 10’s
  • 419064 Tampax Compak Super £2.99 18’s

Position Female care close to Baby care where possible as many customers cross shop between the two categories.

Baby Wipes – NEW! Waterwipes In Depots Now!

WaterWipes are a key value driver in the market.

Growing 10% in value % share vs a year ago.

(MAT TY – Oct 2020) (Nielsen Answers MAT TY Value Oct 2020)

100% Biogradeable & Plastic Free

Allowing parents to do what’’s best for babies skin and our planet.

Value Driver

1 packet of WaterWipes generates the same value sales as 2.28 packs of competitors.

(Benchmark Huggies & Pampers)

Information correct at time of print.

Health & Beauty

Must Stock Lines

Category advice2021

 

These are the ‘Must Stock’ lines which shoppers expect to see in a convenience store. By stocking these lines, you will be meeting your customers’ needs and therefore they will visit your store again.

We suggest you stock the following range:

Must stock linesMust stock lines
Must stock linesMust stock linesMust stock lines
Must stock linesMust stock linesMust stock lines
Health & Beauty

Planograms

Category advice2021

 

We suggest you stock the following range:

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We suggest you stock the following range:

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2m Health & Beauty Shelf 1
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