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Category advice
Market Insight
Category advice2021
Communicate Value
PMP’s in the Health & Beauty category are typically very competitive versus the marketplace and can offer real value for money.
High level of promotional sales in this category
Utilise our deals to drive additional sales in your store.
Pack Formats
Where space allows, stock multiple pack formats of categories as shoppers are usually format loyal. ie. deodorant aerosols and roll on deodorants.
Shoppers trust beacon brands
Toiletries shoppers have remained brand loyal throughout the pandemic and are driving growth vs. Own Label.
Shoppers are looking for brands that they know and trust. Checkout our Must Stock range which includes key brand SKU’s.
Baby Care
Shoppers are valuable as they spend up to 38% more than the average shopper, ensure to stock the Must Stock Baby range as a minimum.
(Kantar Worldpanel Data)
Key Opportunities & Tips in Health & Beauty
Why are PMP’s important to your shoppers
PMP’s give shoppers the confidence that they’re being charged the right price, which can help increase basket spend.
See in depot now for our new PMP range of key toiletries.
- 746231 – Simple Cleansing Facial Wipes PM £2, 25’s
- 742330 – Impulse Body Spray Tease PM £1, 75ml
- 742306 – Sure Roll On Original Mens Deodorant PM £1.25, 50ml
- 742317 – Sure Women Anti Perspirant Aerosol Bright PM £1.25, 150ml
- 742328 – Sure APA Invisible PM £1.25, 150ml
- 752690 – Dove Bodywash Deep Nourish PM £1.20, 225ml
- 746107 – Dove Roll On Original PM £1.50, 50ml
- 742941 – Head & Shoulders 2in1 Classic Clean PM £2.99, 225ml
To maximise Oral care sales, stock a range of toothpastes that cover the biggest segments of sales – Complete Care, Whitening & Sensitive.
To grow sales further ensure you have a toothbrush, toothpaste and mouthwash merchandised on shelf.
See in depot for our current offers.
NEW Hair Colourants – £2.5m new consumers bought into the category in 2020.
Where Clairol Nice’n Easy is considered the No1 brand with 5.6% penetration.
Listings in selected branches. Inquire in depot if you cannot find the product.
Female care is an essential category and shoppers are brand and format loyal.
Therefore it is important to ensure all formats are represented on shelf making sure the top performing SKUs are always available.
- 133604 Always Ultra Night £2.29 10’s
- 419064 Tampax Compak Super £2.99 18’s
Position Female care close to Baby care where possible as many customers cross shop between the two categories.
Baby Wipes – NEW! Waterwipes In Depots Now!
WaterWipes are a key value driver in the market.
Growing 10% in value % share vs a year ago.
(MAT TY – Oct 2020) (Nielsen Answers MAT TY Value Oct 2020)
100% Biogradeable & Plastic Free
Allowing parents to do what’’s best for babies skin and our planet.
Value Driver
1 packet of WaterWipes generates the same value sales as 2.28 packs of competitors.
(Benchmark Huggies & Pampers)
Information correct at time of print.
Must Stock Lines
Category advice2021
These are the ‘Must Stock’ lines which shoppers expect to see in a convenience store. By stocking these lines, you will be meeting your customers’ needs and therefore they will visit your store again.
We suggest you stock the following range:
Planograms
Category advice2021
We suggest you stock the following range:
Click shelf to hide/show shelf product list
View Shelf 1 Products
Nurofen Ibuprofen Express Liquid Caps 10’s Anadin Extra 12 For 11 12’s Galpharm Ibuprofen Tabs 16’s Well Paracetamol Caplets 16’s Calpol Infant Sugar Free 100ml
Calpol 6 Plus Bottle Syringe Pack 80ml Nurofen Sus S/Berry Liquid 100ml Lemsip Max Strength 5’s Lemsip Max Strength Caps 8’s
Strepsils Honey & Lemon 16’s Gaviscon Liquid Aniseed 150ml Imodium Capsules 6’s Durex Extra Safe 6’s
View Shelf 2 Products
Gillette Blue 2 Fixed Razors 5’s Gillette Mach 3 Blades 4’s Bic 1 Sensitive Disposable Razors 5’s Gill Shave Foam Regular 200ml Gill Shave Gel Sensitive 200ml
Radox Shower Gel Awake PM £1.00 250ml Lynx Shower Gel Africa 250ml Lynx Body Spray Africa PM £2.99 200ml Sure Roll On Original Men PM £1.25 50ml Enliven Hairgel Extra Hold Blue PM £1 500ml
Sensodyne Mild Mint 75ml Colgate Whitening PM £1 50ml Colgate Ultra Cavity Protection PM £1 75ml Wisdom Regular Medium Toothbrush 12f6 Listerine Coolmint 250ml
View Shelf 3 Products
Imperial Leather Soap Original 3 For 2 100g Dove Cream Bar 100g Carex Hand Wash Original PM £1 250ml Carex Hand Wash Aloe PM £1 250ml
Relisan Alcohol Hand Sanitiser Gel 500ml Radox Shower Gel Refresh PM £1 250ml Radox Bath Muscle Soak PM £1.49 500ml Head & Shoulders 2in1 Classic Clean PM £2.99 225ml
Balsam Shampoo Raspberry PM £1 350ml Balsam Conditioner Raspberry PM £1 350ml Tresemme Rich Moist Shampoo PM £2.50 Tresemme Conditioner Moist PM £2.50 500ml
View Shelf 4 Products
Soft & Gentle Lotus & Watermelon PM £1.29 150ml Impulse Body Spray Tease PM £1 75ml Dove Roll On Original PM £1.50 50ml Nivea Lotion Normal 250ml
Simple Cleansing Facial Wipes PM £2 25’s Vaseline Lip Therapy Original 20g Always Ultra Night Time PM £2.29 10’s Bodyform Ultra Normal Wing PM £1.49 10’s
Tampax Compak Super PM £2.99 18’s Tampax Compak Regular PM £2.99 18’s Kotex Maxi Nightime PM £1.15 10’s
View Shelf 5 Products
Aptamil 1 First Milk Ready To Feed 200ml Aptamil 2 Follow On Milk Ready To Feed 200ml Farleys Rusks Original 9’s Cow & Gate Rice Pudding 200g
Cow & Gate Egg Custard 125g Huggies Pure Baby Wipes 56’s Sudocrem Tub 60g Johnsons Baby Shampoo PM £2 300ml
Johnsons & Johnsons Cotton Buds 200’s Johnsons Baby Powder 200g Johnsons Baby Oil PM £2 300ml Johnsons Baby Lotion PM £2 300ml
View Shelf 6 Products
We suggest you stock the following range:
Click shelf to hide/show shelf product list
View Shelf 1 Products
Nurofen Ibuprofen Express Liquid Caps 10’s Nurofen Ibuprofen Tablets 12 For 11 12’s Galpharm Ibuprofen Tabs 16’s Well Paracetamol Caplets 16’s Anadin Extra 12 For 11 12’s Panadol Advance Tablets 12 For 9 16’s Lemsip Max Strength 5’s
Lemsip Max Strength Caps 8’s Sudafed Headache & Congestion Max Capsules 16’s Beecham All In One 6 For 5 160ml Well Mentholated Bronichal Balsam 200ml Well Adult Chesty Cough Syrup 200ml Colgate Ultra Cavity Protection PM £1 75ml Colgate Whitening Toothpaste PM £1 50ml
Sensodyne Gentle Whitening 50ml Wisdom Regular Medium Toothbrush 12f6 Wisdom Start Kids Twin Toothbrush Listerine Coolmint 250ml Wisdom Mint Waxed Floss 100m Steradent Active Plus Tablets 30’s Poligrip Essentil Fixative PM £2 40g
View Shelf 2 Products
Bonjela Teething Soothing Gel 15ml Nurofen S/Berry Liquid Suspension 100ml Calpol Infant Sugar Free 100ml Calpol 6 Plus Bottle Syringe Pack 80ml Strepsils Honey & Lemon Lozenges 16’s Alka Seltzer Original 10’s Rennies Peppermint 24’s Gaviscon Double Action 12 For 10 12’s Gaviscon Liquid Aniseed 150ml
Imodium Capsules 6’s Piriteze Allergy Tablets 7’s Pro Plus Tablet 24’s Elastoplast Water Resistant 20’s Durex Extra Safe 6’s Bic 1 Sensitive Disposable Razors 5’s Gillette Mach 3 Manual Blades 4’s Gillette Blue 2 Fixed 5’s
Gillette Shave Foam Regular 200ml Gillettte Shaving Gel Sensitive 200ml Radox Shower Gel Awake PM £1.00 250ml Lynx Shower Gel Africa 250ml Lynx Body Spray Africa PM £2.99 200ml Lynx Apa Africa PM £2.99 200ml Nivea Deodorant Cool Kick 150ml Sure Roll On Original Men PM £1.25 50ml
View Shelf 3 Products
Aptamil First Baby Milk 800g Aptamil Follow On Milk 800g Cow & Gate First Baby Milk 800g Aptamil 1 First Milk Ready To Feed 200ml Aptamil 2 Follow On Milk Ready To Feed 200ml Farleys Rusks Original 9’s Cow & Gate Rice Pudding 200g Cow & Gate Scrummy Spaghetti Bolognese 200g
Cow & Gate Egg Custard 125g Ellas Smoothie Fruit Red One 90g Ellas Strawberry & Apple120g Head & Shoulders 2in1 Classic Clean PM £2.99 225ml Head & Shoulders Apple Fresh PM £2.99 250ml Pantene Shampoo Classic Clean PM £2.99 270ml Tresemme Rich Moist Shampoo PM £2.50 Tresemme Conditioner Moist PM £2.50 500ml
Balsam Shampoo Raspberry PM £1 350ml Balsam Conditioner Raspberry PM £1 350ml Bristows Hairspray Extra Firm 300ml Silvikrin Hair Spray Firm 250ml Enliven Hairgel Extra Hold Blue PM £1 500ml Brylcreem Red 150ml V05 Styling Gel Mega Hold 200ml
View Shelf 4 Products
Huggies Pure Baby Wipes 56’s Bestone Ultra Sensitive Baby Wipes PM 89p 64’s Sudocrem Tub 60g Johnsons & Johnsons Cotton Buds 200’s Johnsons Baby Shampoo PM £2 300ml Johnsons Baby Lotion PM £2 300ml
Johnson’s Baby Powder 200g Johnsons Baby Oil PM £2 300ml Imperial Leather Soap Original 3 For 2 100g Dove Cream Bar 100g Carex Hand Wash Original PM £1 250ml Carex Hand Wash Aloe PM £1 250ml
Relisan Alcohol Hand Sanitiser Gel 500ml Dove Bodywash Deep Nourishing PM £1.20 225ml Radox Shower Gel Refresh PM £ 250ml Palmolive Shower Gel Milk & Honey 250ml Radox Bath Muscle Soak PM £1.49 500ml
View Shelf 5 Products
Pampers Baby Dry Size 5 PM £4.99 23’s Nappy Bags 200’s Pretty Baby Bottle 250ml Cherubs Soothers Card 25’s Quest White Puffs 100’s Always Ultra Night Time PM £2.29 10’s Always Ultra Long Sanitary Towels With Wings 12’s
Always Ultra Normal Sanitery Towels 14’s Bodyform Ultra Normal Wing PM £1.49 10’s Soft & Gentle Lotus & Watermelon PM £1.29 150ml Sure Women Anti Perspirant Bright PM £1.25 150ml Impulse Body Spray True Love £1 75ml Impulse Body Spray Tease PM £1 75ml
Dove Roll On Original PM £1.50 50ml Soft & Gentle Roll On Jasmin & Cocomilk PM £1 50ml Nivea Lotion Normal 250ml Simple Cleansing Facial Wipes PM £2 25’s Vaseline Lip Therapy Original 20g Enliven Nail Polish Remover PM £1 150ml
View Shelf 6 Products
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