Category advice

Health & Beauty icon
Health & Beauty icon

Market Insight

Category advice2020

 

Since the start of Covid people have increasingly looked at prevention via hygiene and self case to manage their health.

Personal hygiene – 68% of people increased their personal hygiene standards.

Healthcare access – 61% of people avoid visiting the GP in fears of contracting the virus (Covid-19).

(Streetbees 2020)

Ensure you are stocked with our Must Stock range as a minimum.

Masks, Disposable Gloves and Hand Gels are another key need state since the Coronavirus outbreak.

Ensure you are stocked up on the essential PPE range.

681012 – Relisan Alcohol Hand Sanitiser Gel 500ml

687975 – Relisan Alcohol Hand Sanitiser Gel 500ml

690296 – Vidotal Hand Sanitiser Gel 120ml

684394 – React Antibacterial Wipes 15's

697801 – Disposable Hand Gloves

684226 – Disposable Face Masks 10's (Exc. London)

684226 – Disposable Face Masks 10's (London Only)

Personal Care categories play a more important part than ever in our lives.

This category is a huge opportunity driven by an increased number of shoppers, and there’s the great opportunity to capture more main shopper missions by stocking the right categories and products at the right price.

Cold & Flu

The timing of flu is veru unpredictable and can vary in different parts of the country and from season to season. Seasonal flu viruses can be detected year-round; however, seasonal flu activity can begin as early as October and continue to occur as late as May.

Where price marked packs are not available, stock the striaght pack alternative instead, or a different pack size.

Adult Incontinent is growing the fastest in Independents +22.7% – ensure you stock this category.

(Source: IRI, Impulse, Value Sales, MAT: 30.04.2020)

641320 – Always Discreet LNG PM £2.49 10's

641331 – Always Discreet NOR PM £2.49 12's

Key Opportunities & Tips in Health & Beauty?

Anti-Bacterial is now a key need state – ranging anti-bacterial hand soaps & hand gels is essential. Expanding your anti-bacterial range by listing products such as wipes, hand sanitizers and hand creams will increase basket spend.

  • 684394 – React Anti-Bacterial Wipes 15's
  • 687975 – Relisan Alcohol Hand Sanitising Gel 500ml
  • 694307 – Vaseline Anti-Bacterial Hand Cream 75ml
  • 703845 – Nicky Defend Anti-Bacterial Hand Towel 100's

Anti-Bacterial products

Oral Care is currently growing and is one of the top performing categories – this is due to more focus on oral hygiene as dental surgeries have been closed. Also, the perceived antibacterial properties potentially reducing the risk of infection.

We also recommend stocking oral accessories such as;

  • Denture Fixatives 381807 – Poligrip Essentil Fix £2
  • Denture Cleansers 305102 – Steradent Act Plus Tabs
  • Floss 311072 – Wisdom Waxed Floss

Ensure you stock a full oral care regime (Toothbrush, Toothpaste, Mouthwash).

Polygrip

Oral Care products

Carex have now introduced eco refill packs for their hand wash range.

711354

Carex Handwash

Liquid Moisture Plus

Eco Refill 250ml

 

711365

Carex Handwash

Liquid Original

Eco Refill 250ml

Available in depots now Carex products

Ensure you stock alternative variants and pack sizes

Where the price marked packs are not available, stock the straight pack alternative instead, or a different pack size.

  • 687275 – Carex Handwash Original 500ml
  • 690341 – Colgate UCP 75ml
  • 687731 – Always Ultra Normal (more sizes available in store)
  • 686890 – Pampers BD Size 6 33's (more sizes available in store)

Colgate

Always and Pampers products
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Must Stock Lines

Category advice2020

 

These are the ‘Must Stock’ lines which shoppers expect to see in a convenience store. By stocking these lines, you will be meeting your customers’ needs and therefore they will visit your store again.

We suggest you stock the following range:

Must stock linesMust stock lines
Must stock linesMust stock linesMust stock lines
Must stock linesMust stock linesMust stock lines
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Planograms

Category advice2020

 

We suggest you stock the following range:

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We suggest you stock the following range:

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