Category advice

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Market Insight

Category advice2019


Pharmacy Own Label is growing faster than the Brands.

Pharmacy Own Label Pain is growing at +5.4% annually*

(Neilsen 12 weeks March)

Exclusive To Bestway – Well Pharmacy branded Meds available now!

Did you know?

Shampoo, Deodorants and Toothpaste are the key categories that are bought as replenishment within convenience stores.

Ensure you are always fully stocked in these categories. Colgate – No.1 Toothpaste,
Listerine No.1 – Mouthwash,
Lynx No.1 – Deodorant.

Core Range – Focus on core toiletries, offering a breadth of needs rather than a depth of choice

There is no need to go for multiple sizes and variants.

Healthcare is one of the fastest growing categories in FMCG with Medicines being the main driver


Current Market Trends & Opportunities to grow your H&B business

Simple Wipes: The 25 pack of Simple Wipes is 2.8x the value of the next best performing SKU and is growing at a rate of +40.3% in the Independents Channel. This the strongest growth in the category – (BW SKU Code 953788)

Baby Pants: Pampers Pants are now the fastest growing segment in the category at 30%, 11% ahead of the rest of the category – now available in depot (BW SKU Codes – 585391 & 585401)

Adult Incontinence: Adult incontinence has grown 28% in the last 3 years and is on track to be bigger than the rest of Feminine Hygiene by 2023

Do ensure you stock this range

Why is it important to stock Medicines?

  • Growing category – people are suffering from more minor ailments and are increasingly being encouraged to self-medicate, partly to take the strain off the NHS (Reckitts 2019)
  • Ideal for Convenience channel – Sufferers will not travel far if not feeling well, so medicines are bought at the most convenient location
  • Not price sensitive – if people are feeling ill, ease of purchase and provision of rapid relief are more important than price
  • 80% of Cold and Flu are viruses and do not need a Prescription. Over the Counter remedies are more effective than antibiotics
  • Pain Remedies have increased by 5% – due to doctors de-prescribing paracetamol (* Perrigo 2018)
Emptying pills into hand

See in depot now for our new well branded healthcare range – and

exclusive to Bestway

With competitive RRP’s and minimum margins of 39%
SKU Code Description Case
632257 Well Ibuprofen Tablets 16s 12 x 16s £2.99 £0.49 39%
620203 Well Paracetamol Caplets 16s 12 x 16s £2.99 £0.49 39%
632781 Well Pain Control Extra 16s 12 x 16s £4.99 £0.99 50%
586287 Well Mentholated Bronchial Balsam 200ml 6 x 200ml £5.99 £1.99 40%
586276 Well Adult Chesty Cough Syrup 200ml 6 x 200ml £5.99 £1.99 40%
Coming Soon Well Assorted Fabric Plasters 24s 6 x 24s
Coming Soon Well Aqua Plasters 16s 6 x 16s
Coming Soon Well Max Strength Cold and Flu Capsules 16s 12 x 16s

Who are Well? Well is part of the Bestway group and is the third largest pharmacy business in the UK, and the largest in Wales with over 770 pharmacies.


Must Stock Lines

Category advice2019


These are the ‘Must Stock’ lines which shoppers expect to see in a convenience store. By stocking these lines, you will be meeting your customers’ needs and therefore they will visit your store again.

We suggest you stock the following range:

Must stock linesMust stock lines
Must stock linesMust stock linesMust stock lines
Must stock linesMust stock linesMust stock lines


Category advice2019


If you have a 6m display, we suggest you stock the following range:

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