Category advice

Health & Beauty icon
Health & Beauty

Market Insight

PMP are key

within independents and the

£1 PMP

are a key price point

Mums who buy baby products

have high average store spend (up to 38% more) due to larger households which is good for retailers

(source: HIM; CTP tracking survey)

Easy to manage

The majority of products have no or very long shelf life, minimising risk of wastage

Baby & Female care

– Ideal for the Convenience Channel

Those in need will not travel far and will buy from the most convenient location

Brands are important

Especially for personal care – Customers are looking for known, trusted and advertised brands which provide quality reassurance.

Toiletries & baby in the impulse market is worth

£106m

(this excludes healthcare)

including; Haircare, Washing & Bathing, Deodorants & Body Sprays, Shaving, Skincare, Oral Care, Femcare and Baby

Optimum merchandising location

Where is the best location to merchandise?

Healthcare, Toiletries & Baby should ideally be situated in the first 1 or 2 bays of the aisle facing the tills, see example diagram:

Health & Beauty Optimum merchandising location

Washing & Bathing

Washing & Bathing

  • Ensure your range and promotional messaging is clear
  • Customer loyalty is heavily influenced by value / promotions on shelf

Baby

Baby

  • The birth rate is increasing as the population increases. In 2015, 2619 more babies were born than in 2014
  • Convenience is seeing double digit growth within Baby and is the second fastest growing channel within Baby after the grocery discounters

Deodorants & Body Spray

Deodorants & Body Spray

  • 94% of women use deodorants
  • 70% of females use deodorants more than 6 times a week
  • 41% of men use a specific Male deodorant
  • There are seasonal uplifts – Anti perspirant uplift in summer. Gift box opportunities during Christmas (Source: Kantar)

Female Care

Female Care

  • Adult incontinence are in double digit growth as more shoppers are buying more often

Oral Care

Oral Care

  • Functionality, brand and price are the major considerations
  • Oral care is outperforming in the toiletries category
  • Toothpaste, driven by premiumisation is the main driver of growth in Oral Care (Source: The Grocer 4.10.16)

Shaving

Shaving

  • Wet shaving is the most popular form of hair removal
  • Men are seeking better shave quality from their disposables – Premium disposables are worth 31% of the total market (Source: Nielsen)
  • The premium disposables market has grown 82% in the last 6 years – 28m in 2016 vs 15.4m in 2010 (Source: Nielsen)
Opportunities

Opportunities

  • Sun care products – when the sun shines there is a 1000% increase in sales – Exciting new sun care range coming soon – spring 2017
Health & Beauty

Must Stock Lines

These are the ‘Must Stock’ lines which shoppers expect to see in a convenience store. By stocking these lines, you will be meeting your customers’ needs and therefore they will visit your store again.

We suggest you stock the following range:

Baby foodBaby toiletriesOral careHair care
Male groomingWashing & bathingSkin Care & Female Deodorant & BodysprayFemale care
Health & Beauty

Planograms

If you have a 1m display, we suggest you stock the following range:

Click shelf to hide/show shelf product list

1m Health & Beauty Shelf 1
View Shelf 1 Products
1m Health & Beauty Shelf 2
View Shelf 2 Products
1m Health & Beauty Shelf 3
View Shelf 3 Products
1m Health & Beauty Shelf 4
View Shelf 4 Products
1m Health & Beauty Shelf 5
View Shelf 5 Products
1m Health & Beauty Shelf 6
View Shelf 6 Products

If you have a 2m display, we suggest you stock the following range:

Click shelf to hide/show shelf product list

2m Health & Beauty Shelf 1
View Shelf 1 Products
2m Health & Beauty Shelf 2
View Shelf 2 Products
2m Health & Beauty Shelf 3
View Shelf 3 Products
2m Health & Beauty Shelf 4
View Shelf 4 Products
2m Health & Beauty Shelf 5
View Shelf 5 Products
2m Health & Beauty Shelf 6
View Shelf 6 Products

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