Shoppers visit convenience stores more during bank holidays, extreme weather & televised sporting events.
Key products to include:
Shoppers love a meal deal, and Frozen provides great meal solutions!
22% of Frozen shoppers are more likely to purchase frozen if included as part of an evening meal deal*
Over 70% of Frozen sales come from the following categories:
Build flexibility into your range by allowing smaller sectors to shrink/expand to accommodate seasonal demands.
ie: less demand for ice cream & ice cubes at Christmas so use this space for seasonal lines.
Good value for shoppers, healthy margins and minimal wastage for retailers.
Impulse shoppers will “Make a Meal” and look for “Meal Solutions” whilst in store so balance choice across meal centres, sides solutions and sweet.
By switching to the best performers/formats within convenience, and removing poor performers you could increase your sales value by 25-30%*.
Information correct at time of print.
Data Sources: Nielsen Total Impulse | we19th June 2021 *Claim based on internal case study of Independent retailers
These are the ‘Must Stock’ lines which shoppers expect to see in a convenience store. By stocking these lines, you will be meeting your customers’ needs and therefore they will visit your store again.
We suggest you stock the following range:
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