Category advice

Frozen Food icon
Frozen Food

Market Insight

Category advice2020

 

Frozen is a key category in your store with 1 in 4 shoppers purchasing products from convenience

Make the most of events!

Shoppers visit convenience stores more during bank holidays, extreme weather & televised sporting events.

Key products to include:

  • Pizza
  • Burgers
  • Sausages
  • Ice Cream Tubs
  • Chips
  • Ice

Stock PMPs!

  • Deliver 60% more sales
  • Competitive pricing
  • Reassurance – for the shopper, and for you!

Meal Deals!

Shoppers love a meal deal, and Frozen can play a part!

22% of Frozen shoppers are more likely to purchase frozen if included as part of an evening meal deal*

Keep in stock of the core sub categories!

Over 70% of Frozen sales come from the following categories:

  • Take Home Ice Cream
  • Chips
  • Pizza
  • Fish & Chicken
  • Traditional Ready Meals
  • Vegetables/Sides

Being cool at Frozen: Handy tips

  • Keep it neat – it’s your Frozen “shop window” – clean, tidy and defrosted
  • Keep it clean – ice build up costs you money, defrost and clean down at least twice a year
  • Keep it cool – ensure your freezer stays below -18°C
  • Keep it easy to shop – use the suggested merchandising flow and keep in stock by double facing your best sellers
Pie

Make sure you cater to these shopper missions:

  • 24/7

    Quick & Easy

    No matter what time of day, there are solutions to every need in the freezer

  • Scales

    Surprisingly Balanced

    Reassurance that frozen foods can provide balanced meals

  • Meal

    Inspiring Meals For Tonight

    Combined with Quick & Easy or Surprisingly Balanced, these products help create inspiring midweek meals

  • Ice cream

    Finishing Touches

    Products to make a meal complete, often forgotten in main shops, a distress and valuable purchase

Data Sources: * - Nielsen data (Impulse) to Oct 2019 ** - Kantar data to Oct 2019 † - Him data (CTP) 2019

Pie chartFridges
Frozen Food

Must Stock Lines

Category advice2020

 

These are the ‘Must Stock’ lines which shoppers expect to see in a convenience store. By stocking these lines, you will be meeting your customers’ needs and therefore they will visit your store again.

We suggest you stock the following range:

Must stock linesMust stock lines
Must stock linesMust stock lines
Frozen Food

Planograms

Category advice2020

 

We suggest you stock the following range:

Click shelf to hide/show shelf product list

Vertical 3 Door Frozen Food Shelf 1
View Shelf 1 Products
Vertical 3 Door Frozen Food Shelf 2
View Shelf 2 Products
Vertical 3 Door Frozen Food Shelf 3
View Shelf 3 Products
Vertical 3 Door Frozen Food Shelf 4
View Shelf 4 Products
Vertical 3 Door Frozen Food Shelf 5
View Shelf 5 Products
Vertical 3 Door Frozen Food Shelf 6
View Shelf 6 Products

We suggest you stock the following range:

Click shelf to hide/show shelf product list

Vertical 4 Door Frozen Food Shelf 1
View Shelf 1 Products
Vertical 4 Door Frozen Food Shelf 2
View Shelf 2 Products
Vertical 4 Door Frozen Food Shelf 3
View Shelf 3 Products
Vertical 4 Door Frozen Food Shelf 4
View Shelf 4 Products
Vertical 4 Door Frozen Food Shelf 5
View Shelf 5 Products
Vertical 4 Door Frozen Food Shelf 6
View Shelf 6 Products

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