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Frozen Food

Market Insight

Category advice2020

 

Frozen is a key category in your store with 1 in 4 shoppers purchasing products from convenience

Make the most of events!

Shoppers visit convenience stores more during bank holidays, extreme weather & televised sporting events.

Key products to include:

  • Pizza
  • Burgers
  • Sausages
  • Ice Cream Tubs
  • Chips
  • Ice

Stock PMPs!

  • Deliver 60% more sales
  • Competitive pricing
  • Reassurance – for the shopper, and for you!

Meal Deals!

Shoppers love a meal deal, and Frozen can play a part!

22% of Frozen shoppers are more likely to purchase frozen if included as part of an evening meal deal*

Keep in stock of the core sub categories!

Over 70% of Frozen sales come from the following categories:

  • Take Home Ice Cream
  • Chips
  • Pizza
  • Fish & Chicken
  • Traditional Ready Meals
  • Vegetables/Sides

Being cool at Frozen: Handy tips

  • Keep it neat – it’s your Frozen “shop window” – clean, tidy and defrosted
  • Keep it clean – ice build up costs you money, defrost and clean down at least twice a year
  • Keep it cool – ensure your freezer stays below -18°C
  • Keep it easy to shop – use the suggested merchandising flow and keep in stock by double facing your best sellers
Pie

Make sure you cater to these shopper missions:

  • 24/7

    Quick & Easy

    No matter what time of day, there are solutions to every need in the freezer

  • Scales

    Surprisingly Balanced

    Reassurance that frozen foods can provide balanced meals

  • Meal

    Inspiring Meals For Tonight

    Combined with Quick & Easy or Surprisingly Balanced, these products help create inspiring midweek meals

  • Ice cream

    Finishing Touches

    Products to make a meal complete, often forgotten in main shops, a distress and valuable purchase

Data Sources: * - Nielsen data (Impulse) to Oct 2019 ** - Kantar data to Oct 2019 † - Him data (CTP) 2019

Pie chartFridges
Frozen Food

Must Stock Lines

Category advice2020

 

These are the ‘Must Stock’ lines which shoppers expect to see in a convenience store. By stocking these lines, you will be meeting your customers’ needs and therefore they will visit your store again.

We suggest you stock the following range:

Must stock linesMust stock lines
Must stock linesMust stock lines
Frozen Food

Planograms

Category advice2020

 

Vertical

1 Door

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Shelfplanogram

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Vertical

2 Door

6

Shelfplanogram

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Vertical

3 Door

6

Shelfplanogram

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Vertical

4 Door

6

Shelfplanogram

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We suggest you stock the following range:

Click shelf to hide/show shelf product list

Vertical 3 Door Frozen Food Shelf 1
View Shelf 1 Products

Walls Magnum Classic 4pk Walls Magnum White 4pk Cadbury Flake Cone P/M 4pk Youngs Admiral Pie P/M 300g

Kershaws Chicken Dinner £1.89 400g Kershaws Fish & Chips £1.89 400g Bisto Beef Lasagne P/M 375g

Bisto Cottage Pie P/M 375g Birds Eye Chicken Pie P/M 155g Birds Eye 12 Chicken Dippers P/M 220g

Vertical 3 Door Frozen Food Shelf 2
View Shelf 2 Products

Lyons Maid Vanilla £2.25 900ml Lyons Maid Raspberry £2.25 900ml Aunt Bessies Jam Roly Poly P/M 300g

Ct Deep Pepperoni £2.00 320g Ct Deep Four Cheese £2 310g Best-one Garlic Baguettes £1 310g

Birds Eye Chicken S/Fried 2'S 180g Birds Eye 2 Crisp Chicken Fillets P/M 170g

Vertical 3 Door Frozen Food Shelf 3
View Shelf 3 Products

Ben & Jerrys Cookie Dough 465ml Ben & Jerrys Chocolate Fudge Brownie 465ml Oreo Cookie Tub £3.25 480ml Fruit Pastilles Ice Lolly P/M 4pk

Ct Deep Pepperoni £2 415g Ct Thin One Cheese P/M 305g Birds Eye Potato Waffles P/M 567g

Mccain Home Chips £2.49 750g Mccain 2 Quick Chips £1.29 200g Mccain Lightly Spiced Wedge 650g

Vertical 3 Door Frozen Food Shelf 4
View Shelf 4 Products

Aunt Bessies 12 Yorkshires P/M 220g Best-one Mixed Vegetebles £1 500g Best-one Garden Peas £1 500g

S/Marco Pepperoni £1.39 253g S/Marco Cheese & Tomato £1.39 253g

G/F Thin Margharita P/M 345g Best-one American Fries £1 750g

Vertical 3 Door Frozen Food Shelf 5
View Shelf 5 Products

Aunt Bessies Home Roasts P/M 800g Bns Baked Potatoes 400g Aunt Bessies Mash P/M 650g

Richmond 8 Pork Sausages P/M 364g Birds Eye 4 Beefburger P/M 227g

Birds Eye Qtr Pounder Burger P/M 454g Best-one Straight Cut Chips £1 900g

Vertical 3 Door Frozen Food Shelf 6
View Shelf 6 Products

Birds Eye Fish Fingers £1.25 250g Birds Eye 8 Cod Fingers P/M 224g Birds Eye Cod In Batter P/M 200g Youngs 4 Cod Cakes P/M 200g

Youngs Scampi P/M 240g Quorn Mince 300g Birds Eye Gc Veggie Finger £1.25 284g

Birds Eye Gc M/Free Burgers £2.50 200g G/F Non Meat Sausage £1.99 252g Eskimo Ice Carry Pack 2kg

We suggest you stock the following range:

Click shelf to hide/show shelf product list

Vertical 4 Door Frozen Food Shelf 1
View Shelf 1 Products

Walls Magnum Classic 4pk Walls Magnum White 4pk Cadbury Flake Cone P/M 4pk Kershaws Chicken Dinner £1.89 400g

Kershaws Fish & Chips P/M 400g Kershaws All Day Breakfast £1.89 400g Birds Eye Fish Fingers £1.25 250g Birds Eye 8 Cod Fingers P/M 224g

Birds Eye Cod In Batter P/M 200g Birds Eye Potato Waffles P/M 567g Bannisters Baked Potatoes 400g Mccain 2 Quick Chips £1.29 200g

Vertical 4 Door Frozen Food Shelf 2
View Shelf 2 Products

Lyons Maid Raspberry £2.25 900ml Lyons Maid Vanilla £2.25 900ml Carte D'or Vanilla 1ltr Bisto Beef Lasagne P/M 375g

Bisto Spaghetti Bolognese P/M 375g Bisto Cottage Pie P/M 375g Youngs Scampi P/M 240g Youngs 4 Cod Cakes P/M 200g

Birds Eye 12 Chicken Dippers P/M 220g Sfc Boneless Chicken Bucket 650g Best-one American Fries £1 750g Best-one Straight Cut Chips £1 900g

Vertical 4 Door Frozen Food Shelf 3
View Shelf 3 Products

Aunt Bessies Jam Roly Poly P/M 300g Walls Viennetta Vanilla P/M 650ml C&W Chocolate Fudge Cake 450g Youngs Admiral Pie P/M 300g

Birds Eye Chicken Pie P/M 155g Aunt Bessies Toad In The Hole P/M 190g Birds Eye 2 Crispy Chicken Fillets P/M 170g Birds Eye Chicken S/Fried 2's 180g

Birds Eye Chicken Chargrills Mccain Home Chips £2.49 750g Mccain Lightly Spiced Wedge 650g

Vertical 4 Door Frozen Food Shelf 4
View Shelf 4 Products

Ben & Jerrys Cookie Dough 465ml Ben & Jerrys Fudge Brownie 465ml Oreo Cookie Tub £3.25 480ml Ct Deep Pepperoni £2.00 320g

Ct Deep Four Cheese £2 310g Ct Thin One Cheese P/M 305g Birds Eye 4 Beef Burger P/M 227g Birds Eye Quarter Pounder Burger P/M 454g

Birds Eye Chicken Burgers P/M 200g Aunt Bessies Home Roasts P/M 800g Aunt Bessies Mash P/M 650g Aunt Bessies 12 Yorkshires P/M 220g

Vertical 4 Door Frozen Food Shelf 5
View Shelf 5 Products

Cornetto Strawberry 6pk Fruit Pastilles Ice Lolly P/M 4pk Vimto Lollies £1 6pk Ct Deep Pepperoni £2 415g

S/Marco Pepperoni £1.39 253g S/Marco Cheese & Tomato £1.39 253g Richmond 8 Pork Sausages P/M 364g Quorn Mince 300g

Best-one Battered Onion Rings £1 454g Best-one Mixed Vegetables £1 500g Best-one Garden Peas £1 500g

Vertical 4 Door Frozen Food Shelf 6
View Shelf 6 Products

Eskimo Ice Carry Pack 2kg Jus Rol Puff Pastry 500g G/F Thin Margharita P/M 345g

Dr Oetker Pepperoni Salami 320g Best-one Garlic Baguettes £1 310g G/F Non Meat Sausage £1.99 252g

Birds Eye Gc Veggie Finger £1.25 284g Birds Eye Gc M/Free Burger £2.50 200g

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