Category advice

Frozen Food icon
Frozen Food

Market Insight

Stock PMPs – 21 out of 26 SKUs in our Must Stock range are PMPs.

PMPs offer competitive pricing and are particularly important within the Frozen section of your store as Shelf Edge Labels are often hard to place

Ensure you stock the Must Stock lines

as they are proven best sellers that offer something for everyone

Trade up your customers – encourage sales of Take Home Ice Cream such as Multipacks and Tubs which sell well all year round

Why not offer a Meal Deal?

37% of convenience shoppers want a Meal for Tonight and Frozen Food plays an important part*

*Him!

Don't forget impulse snacking opportunities e.g. parents on the way home from the school run.

Products such as Chicago Town 2 Pack Deep Pizza and McCain Micro Chips are ideal for increasing basket spend

Take advantage of seasonal opportunities such as Easter and BBQ season and ensure you have a wider range of products such as frozen sausages, extend your range of Yorkshire puddings and frozen vegetables

How to get the most out of your freezer

  • Ensure your freezers are clean, tidy and defrosted
  • Disinfect and sanitise your freezers regularly using all-purpose cleaner or kitchen cleaner
  • Keep your freezers at less than -18°C
  • Ensure shoppers can see the full face of the packaging
  • Follow suggested merchandising flow and keep categories together

% Space Allocation Based on Sales*

Piechart

*No 3 space: Data Nielsen Impulse latest 52 weeks to 31.12.16 (does not include hand held)

Make sure you cater to these shopper missions:

Quick & Easy

Ensure you have a good range of ready meals, pizza's and garlic bread for your shoppers wanting to pick up a quick easy meal or snack on their way home from work or the school run.

Inspiring meals for tonight

These are different products when combined with 'Quick & Easy' and 'Tea Time' products make a meal e.g. chips, garden peas and fish fingers.

Tea time

Easy pop in the oven products such as breaded or coated fish (including fish fingers) or breaded chicken. Don't forget to have a vegetarian option in your freezer too!

Something sweet

Great opportunity to encourage your shoppers to add something sweet to their basket with their meal for tonight.

Frozen Food

Must Stock Lines

These are the ‘Must Stock’ lines which shoppers expect to see in a convenience store. By stocking these lines, you will be meeting your customers’ needs and therefore they will visit your store again.

We suggest you stock the following range:

Must stock linesMust stock lines
Must stock linesMust stock lines
Frozen Food

Planograms

If you have a 3 door, 6 shelf display, we suggest you stock the following range:

2 door Frozen Food planogram Shelf 1
View Shelf 1 Products
2 door Frozen Food planogram Shelf 2
View Shelf 2 Products
2 door Frozen Food planogram Shelf 3
View Shelf 3 Products
2 door Frozen Food planogram Shelf 4
View Shelf 4 Products
2 door Frozen Food planogram Shelf 5
View Shelf 5 Products
2 door Frozen Food planogram Shelf 6
View Shelf 6 Products

If you have a 4 door, 6 shelf display, we suggest you stock the following range:

2 door Frozen Food planogram Shelf 1
View Shelf 1 Products
2 door Frozen Food planogram Shelf 2
View Shelf 2 Products
2 door Frozen Food planogram Shelf 3
View Shelf 3 Products
2 door Frozen Food planogram Shelf 4
View Shelf 4 Products
2 door Frozen Food planogram Shelf 5
View Shelf 5 Products
2 door Frozen Food planogram Shelf 6
View Shelf 6 Products

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