Range expansion has led to unnecessary complexity.
(Source: him! CTP 2018, Nielsen Total Impulse MAT 21.03.20)
Ensure you stock the core range of Singles, covering all key consumer need states and price points.
Help improve your customer’s shopping experience by making it quick and easy for them to find what they’re looking for:
All new Walkers NPD comes with huge Marketing activity and TV Advertising and offer some real point of difference on Flavours on already much loved and popular brands!
These are the ‘Must Stock’ lines which shoppers expect to see in a convenience store. By stocking these lines, you will be meeting your customers’ needs and therefore they will visit your store again.
We suggest you stock the following range:
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Pringles Sour Cream & Onion P/M 40g Pringles Original P/M 40g
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Pringles Sour Cream & Onion P/M 40g Pringles Original P/M 40g Mccoys Flame Grilled Steak 48g
Walkers Cheese & Onion P/M 33g Walkers Ready Salted P/M 33g
Walkers Salt & Vinegar P/M 33g Walkers Prawn Cocktail P/M 33g
Quavers Cheese P/M 21g Wotsits Cheese P/M 23g
Doritos Chilli P/M 40g Doritos Cheese P/M 40g Doritos Cool P/M 40g
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