Category advice

Crisps & Snacks icon
Crisps & Snacks

Market Insight

Category advice2020

 

Shoppers on average spend only 23 seconds browsing the crisps fixture and 38% leave without a purchase.

There are over 4,500 snacks SKUs available to C-Stores, but 80% of sales come from only 5% of SKUs.

Range expansion has led to unnecessary complexity.

Additionally siting Crisps & Snacks in the very first position available in store has been seen to have a 4% increase in category sales.

Over 50% of crisps & snacks sales at Lunchtime come from Singles.

NPD on average contributes to 27% of the snacks category growth.

£1 PMP is the main driver of growth in Impulse and holds 70% of the Sharing segment. £1 PMP has grown at 9.9%, adding an incremental £18m to the category in the last 52 weeks.

82% of retailers say £1 PMPs are must stocks, make sure core £1 PMP skus are stocked within the Sharing range.

(Source: him! CTP 2018, Nielsen Total Impulse MAT 21.03.20)

Singles account for 1/3 of all crisps & snacks sales and have a unique set of shoppers, who are high spenders in the category.

Make sure the Must Stock £1 PMP range is at the heart of your fixture.

Ensure you stock the core range of Singles, covering all key consumer need states and price points.

To drive simplicity focus on the Hero category SKUs, whilst removing poor performers and duplication of your core range.

Help improve your customer’s shopping experience by making it quick and easy for them to find what they’re looking for:

  • Group similar products together on fixture (eg. Premium, Snacks, Value etc).
  • Give additional facings for best sellers to drive standout and availability.

Site Crisps & Snacks in additional areas of your store that have the higher footfall.

  • Sharing near drinks
  • Singles near chillers
  • Front of store and till point

When choosing NPD, consider the following:

  • Is there enough differentiation from other products you have?
  • Is it supported by advertising and marketing?
  • Is it from a scale brand?

Top NPD to look out for

  1. Max Double Crunch
  2. Wotsits Sizzling Steak & Flamin’ Hot
  3. Doritos Flamin’ Hot Tangy Cheese

All new Walkers NPD comes with huge Marketing activity and TV Advertising and offer some real point of difference on Flavours on already much loved and popular brands!

Doritos Stax COMING SOON
Crisps & Snacks

Must Stock Lines

Category advice2020

 

These are the ‘Must Stock’ lines which shoppers expect to see in a convenience store. By stocking these lines, you will be meeting your customers’ needs and therefore they will visit your store again.

We suggest you stock the following range:

Must stock lines
Must stock lines Must stock linesMust stock linesMust stock lines
Crisps & Snacks

Planograms

Category advice2020

 

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